Pathmatics Blog
Ad Intelligence 101 |


Intelligence Software from Pathmatics: Simple & Cost-Effective

June 05 2018 by Ken Roberts

Marketing DataA recent study released by WalkerSands shows only 3% of marketers surveyed get full value out of their technology solutions.

That’s a problem. To remain competitive, you need intelligence software that is easy to use, but also delivers results. Sounds like a lot of professionals aren’t getting them.

Luckily, Pathmatics is both simple to implement and cost-effective to use. The result? You won’t be in the 97% of marketers who don’t see the full value of this solution. Here’s why.

Clear Navigation Makes Pathmatics Easy to Implement

The quicker it is to implement an ad intelligence software solution, the faster your team will see results.

Pathmatics is extremely powerful, but also easy to use. The platform takes just minutes to learn. With a few clicks, the user can log on and search for thousands of brands. The whole interface is click and search based, with no coding or data manipulation required. 

The simple layout and sensible design make the solution easy for anyone to navigate. There is no added hardware or downloads. All it takes is the login information and a web browser.

With our real-time customer support and intuitive navigation, you can easily get your team using Pathmatics without any significant financial or time investment in onboarding or training.

Pathmatics Provides Long-Term ROI

Deciding to purchase Pathmatics is definitely an investment. Our solution helps brands, agencies, advertisers, and ad tech companies produce advertising results—and those results pay for the solution many times over. Here are just a few ways the solution is cost-effective for brands:

  • Using competitive intelligence to identify opportunities: Brands use Pathmatics for real-time data on where a competitor advertises, how much they spend, and what ads they’re showing. Then, they apply these insights to their own strategy to beat the competition and make more money.
  • Analyzing performance to save money: Pathmatics provides brands with performance data that lets them see how many impressions they’re getting for the amount of money spent. They use this data to identify low-performing channels and sites, then move budget away from them to channels and sites that do workThis helps brands learn what’s worth spending money on and adapt their efforts to future campaigns.
  • Ensuring ad transparency: Pathmatics saves brands money on every single ad placement. Our technology identifies the specific paths each creative takes to delivery. The platform makes it simple to find shorter, cheaper paths to the sites brands want to advertise on. And it gives them leverage when negotiating media buys, either with a third-party or an agency working on their behalf.

Today's advertisers need a cost-effective, simple solution to improve current campaigns and develop effective strategies. Pathmatics offers transparent way to streamline your competitive research and campaign reporting.

Want to see first hand what Pathmatics can do for you?

Take a free demo.

About Author
Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

Related Posts
How to Win Your Next RFP with Pathmatics
How to Win Your Next RFP with Pathmatics
Marketing Analytics Software: Pathmatics Ranked a Leader by G2 Crowd
Marketing Analytics Software: Pathmatics Ranked a Leader by G2 Crowd
Data Analytics Platform Video Tour Guide for Pathmatics Explorer
Data Analytics Platform Video Tour Guide for Pathmatics Explorer
Would you like to be a contributor ?
Contact Us