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Pathmatics Blog
Ad Intelligence 101 |


BI Platform for Digital Ad Intelligence: Why Pathmatics Works

June 07 2018 by Ken Roberts
easy to use feature image
easy to use feature image

According to Crayon’s 2018 State of Market Intelligence Report, 79% of respondents say gathering competitive intelligence in a timely manner is critical for success.

Advertisers rely on digital ad intelligence solutions to serve up the timely data they need. That said, learning and implementing a new solution into daily operations takes time. And oftentimes, teams resist new technologies in favor of traditional (or more comfortable) methods. 

So, how can you ensure your team will adopt a new ad intelligence tool?

Find a BI platform that is easy to use, and has obvious, immediate impact—like Pathmatics. The quicker you can learn your tool, the faster you can gather intel you need to see results.

Below, we explain four reasons why Pathmatics is easy to use.

1. It’s Accessible

Above all else, Pathmatics is accessible.

Our BI platform is cloud-based and does not require any hardware or downloads. All you need is your account login, an internet connection, and a web browser. With a just few clicks and a couple of keystrokes, you’re in—and so is the rest of your team.

2. Clear Cut Navigation

Pathmatics’ navigation is straight forward. It has an intuitive interface, simple layout and sensible design.


All of the features are laid out within a user-friendly dashboard (see the screenshot above). The easily identifiable search bar, and tool button gives you instant access to thousands of brands. With just one search, or two clicks on the toolbar, Pathmatics immediately serves you the real-time data you need.

3. Digestible Charts and Graphs

Now, you might be thinking: “Anyone can log on and click a few buttons. What about the actual data? I bet it’s confusing.”

You might want to think again.

Pathmatics data for Levi's

Pathmatics serves you data for five different formats and devices, using easily identifiable charts and graphs for easy analysis. When you mouse over a metric, the rest of the graph conveniently fades, allowing you to spot trends easily.

Pathmatics overview for Levi's

With one search in Pathmatics, you’re able to access tons of brand data, including: 

  • Ad spend across all devices and formats (desktop, mobile, social, and native)
  • Impressions purchased on both direct and indirect channels
  • Creative performance, types, and trends
  • AdRoutes (paths ads take to delivery)

4. Real-Time Customer Service

Pathmatics customer support

Need help? Just ask (or click).

If you ever run into a problem while you’re using Pathmatics, we provide real-time customer service. All you have to do is click the help tab located in the top right corner of your portal. As soon as you select the button, a form pops up in the bottom right part of your screen, where you’ll provide your contact information, a subject line, and your actual question.

Pathmatics also lets you add or drop files into the form. So if you ever have a problem with the dashboard, just take a screenshot, upload it with that form, and one of our experts will help solve your issue.

See for yourself how easy Pathmatics is for teams to use: schedule a free demo today.

About Author
Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

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