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World Series Ads: Baseball Themed Creatives
October 29 2014 by Gabe Gottlieb
With the country turning its eyes to the world of baseball, advertisers are spending money on baseball themed creatives. Four of the top ten direct advertisers on mlb.com featured these themed creatives as seen below.
As usual for the weeks leading up to a major sporting event, the percentage of direct impressions sold on mlb.com has increased from 57% (9/21-9/28) to 75% (10/21-10/28).
A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.