“We leverage their data and insights to adapt media across the paid, owned, and earned ecosystem. For our clients, the kind of competitive data that they offer is quite helpful for example, if we see that a brand’s competitor is upping their focus on a particular publisher or content genre, we can determine what that means for our own client’s media strategy and adapt when necessary.”

“Our tool is extremely valuable, every quarter we present our data to executive leadership. Pathmatics is most accurate for display vs Comscore or Nielsen.”

“The Pathmatics Digital Ad Intel Platform is a great and user friendly tool that has helped our Sales Team to better understand the UK digital advertising market and to identify sales opportunities across key categories for Bloomberg Media.”