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Customers Red_Heart-1 Pathmatics

Thousands of users around the globe rely on Pathmatics' marketing intelligence tools to make smarter digital marketing decisions.

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Customer Spotlight

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How Pathmatics helped Pathmatics_OMD_Worldwide_Logo_White_v1 1

Drive Reach and Engagement for their Client

“Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand.“

Samuel Yonack

Media Analyst, Digital Investment

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“We leverage their data and insights to adapt media across the paid, owned, and earned ecosystem. For our clients, the kind of competitive data that they offer is quite helpful for example, if we see that a brand’s competitor is upping their focus on a particular publisher or content genre, we can determine what that means for our own client’s media strategy and adapt when necessary.”

Terence Scroope
Director, Marketing Sciences

Mindshare North America


“Our tool is extremely valuable, every quarter we present our data to executive leadership. Pathmatics is most accurate for display vs Comscore or Nielsen.”

Director, Digital Marketing Analytics

leading insurance agency


“The Pathmatics Digital Ad Intel Platform is a great and user friendly tool that has helped our Sales Team to better understand the UK digital advertising market and to identify sales opportunities across key categories for Bloomberg Media.”

Phil Robinson
Head of Research and Insight EMEA

Bloomberg Media Group

See how Pathmatics is helping customers win

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Samuel Yonack

Media Analyst,
Digital Investment

How Pathmatics helped OMD drive reach and engagement for their client

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Linda Alicea

Strategy and Planning

How Pathmatics helped the Varick sales planning team bring in more projects from partners and clients

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Melissa Leonas

Director of Display

How switching from a competitor helped Booyah save time and increase operational efficiency

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ROI for agencies

and a payback period of less than

one year

The Forrester Consulting Total Economic Impact™ study found Pathmatics Explorer drives ROI for agencies

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