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Customer Case Studies


Varick partnered with Pathmatics to drive new business growth and ROI for their business.

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"For our clients, the kind of competitive data that they offer is quite helpful – for example, if we see that a brand’s competitor is upping their focus on a particular publisher or content genre, we can determine what that means for our own client’s media strategy and adapt when necessary."

– Terence Scroope, Director, Marketing Sciences, Mindshare North America