September 06, 2021
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: which brands invest more in display versus other channels, like video and social? How much are they spending and when? Should I adjust my display advertising? What creative and messaging strategies are my competitors’ using? From which sites are brands buying their display ads?
Here’s how you’ll be able to analyze display advertising:
Understand the display creative, messaging, buying, and site strategies for a single brand.Check it out Check it out
Compare a set of advertisers' display ad strategies side-by-side.Check it out Check it out
Here’s how you’ll be able to compare display advertising with other channels:
With display accounting for more than half of digital budgets, advertisers are challenged to break through the noise.
More than 65% of people are “visual” learners, so your display ad creative matters.
Competition is fierce, so marketers need insight into their competitors’ display ad strategies.
“While we use Pathmatics to quantify numbers and ad spend, we get more value by understanding the trends and qualitative insights such as what messaging / creative is used, which audiences are targeted across social and different publishers, when the bulk of activity happens (seasonality), where the distribution of spend goes towards certain channels and is that working or not based on trends of spend patterns or length of those creatives in market.”
“I've used a handful of ad intelligence tools over the past few years and Pathmatics is by far the best. It's design is clean, the data is easy to understand, and the people are awesome!!!”
“I love the way Pathmatics breaks down Advertiser spend by channel, brand, site, etc. Allowing me to analyze many different filters closely.”
Ready to answer your digital marketing questions?