William Merchan
October 05, 2020
For a single brand...
See their display ads
Data: see what display ads a brand has or had in market.
Insight: understand how their ads compare and which remained in market longest.
Action: adjust your mobile and desktop display ad strategies to better reach your targets.
Know everything about their display ads
Data: see messaging, size, sites, landing pages, spend, impressions, and flighting for each creative.
Insight: understand the creative strategies of your competitors and the top brands in the world, like Amazon and Target.
Action: pump up your display ad game with eye-catching visuals and copy.
Know which sites are taking display budget
Data: see which sites are taking brands’ desktop and mobile display ad budgets.
Insight: understand where a brand’s audiences are.
Action: tune your ad strategies or adjust your site mix.
User Tip from Greg J. (5/5 rating on GCrowd)
“The UX throughout the platform is very intuitive. The data visualizations are great as well. We are utilizing Pathmatics for competitive digital spend and creative insights for current clients as well as new business. What was discovered after we licensed the product was the level of granularity we were able to see in the platform.”
For multiple brands...
Compare their display ad share of voice
Data: gain visibility into share of voice across the brands you care about.
Insight: understand who’s taking share and how they’re doing it.
Action: Focus your display advertising efforts to gain share of voice.
Compare their spending over time
Data: compare historical impressions and spending habits apples-to-apples.
Insight: understand competitor display buying seasonality.
Action: predict competitor future buying patterns and tune display spending strategies to de-position competitors.
User Tip from Sequoyah G. (4.5/5 rating on G2Crowd)
“I like how easy the tool is to use and how fast the data is retrieved…We're solving ill-informed spending allocations by providing great competitive insights into spending. I love to also use Pathmatics for our clients' creative brainstorming. Being able to see where the creative was seen truly helps with campaign optimization and planning.”
For an entire category of brands...
Compare their creatives
Data: see how promotional offers, video ad messaging, audience targeting, spend, impressions, and flighting differs across brands.
Insight: understand how positioning strategies and tactics differ among the most successful brands in various categories, like Auto, Telecom, etc.
Action: tune your video ad strategies with attention-grabbing content.
Know who the biggest spenders are
Data: see which brands are spending the most on display in a given category.
Insight: understand who your display advertising competitors are.
Action: adjust your budgets or drill into top brands to de-position them.
User Tip from Media associate, full-service agency
“As you know, in advertising, there are a lot of different niches and different verticals, and we can’t be well-versed in all of them. With Pathmatics, we can get a feel of landscape for a specific industry and then when we’re pitching, we can sound like we know what we’re talking about. We can sound like we’re informed.”
