Sarah Fleishman
September 06, 2021
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
Use the form below to request a free demo.
Thank you! Check your inbox for an email from our team and we look forward to connecting.
Answer questions like: which brands invest more in display versus other channels, like video and social? How much are they spending and when? Should I adjust my display advertising? What creative and messaging strategies are my competitors’ using? From which sites are brands buying their display ads?
Here’s how you’ll be able to analyze display advertising:
Understand the display creative, messaging, buying, and site strategies for a single brand.
Check it out Check it outCompare a set of advertisers' display ad strategies side-by-side.
Check it out Check it outCompare display advertising across a category of brands, like Retail, etc.
Check it out Check it out
Data: see what display ads a brand has or had in market.
Insight: understand how their ads compare and which remained in market longest.
Action: adjust your mobile and desktop display ad strategies to better reach your targets.
Data: see messaging, size, sites, landing pages, spend, impressions, and flighting for each creative.
Insight: understand the creative strategies of your competitors and the top brands in the world, like Amazon and Target.
Action: pump up your display ad game with eye-catching visuals and copy.
Data: see which sites are taking brands’ desktop and mobile display ad budgets.
Insight: understand where a brand’s audiences are.
Action: tune your ad strategies or adjust your site mix.
“The UX throughout the platform is very intuitive. The data visualizations are great as well. We are utilizing Pathmatics for competitive digital spend and creative insights for current clients as well as new business. What was discovered after we licensed the product was the level of granularity we were able to see in the platform.”
Data: gain visibility into share of voice across the brands you care about.
Insight: understand who’s taking share and how they’re doing it.
Action: Focus your display advertising efforts to gain share of voice.
Data: compare historical impressions and spending habits apples-to-apples.
Insight: understand competitor display buying seasonality.
Action: predict competitor future buying patterns and tune display spending strategies to de-position competitors.
“I like how easy the tool is to use and how fast the data is retrieved…We're solving ill-informed spending allocations by providing great competitive insights into spending. I love to also use Pathmatics for our clients' creative brainstorming. Being able to see where the creative was seen truly helps with campaign optimization and planning.”
Data: see how promotional offers, video ad messaging, audience targeting, spend, impressions, and flighting differs across brands.
Insight: understand how positioning strategies and tactics differ among the most successful brands in various categories, like Auto, Telecom, etc.
Action: tune your video ad strategies with attention-grabbing content.
Data: see which brands are spending the most on display in a given category.
Insight: understand who your display advertising competitors are.
Action: adjust your budgets or drill into top brands to de-position them.
“As you know, in advertising, there are a lot of different niches and different verticals, and we can’t be well-versed in all of them. With Pathmatics, we can get a feel of landscape for a specific industry and then when we’re pitching, we can sound like we know what we’re talking about. We can sound like we’re informed.”
Here’s how you’ll be able to compare display advertising with other channels:
Compare spend on desktop and mobile display versus other channels across competitors.
See how a brand’s display creative design and messaging aligns with creatives on other channels.
See a brand’s spend on display versus other channels over time.
See how brands are buying display impressions: direct or programmatically.
With display accounting for more than half of digital budgets, advertisers are challenged to break through the noise.
More than 65% of people are “visual” learners, so your display ad creative matters.
Competition is fierce, so marketers need insight into their competitors’ display ad strategies.
“While we use Pathmatics to quantify numbers and ad spend, we get more value by understanding the trends and qualitative insights such as what messaging / creative is used, which audiences are targeted across social and different publishers, when the bulk of activity happens (seasonality), where the distribution of spend goes towards certain channels and is that working or not based on trends of spend patterns or length of those creatives in market.”
“I've used a handful of ad intelligence tools over the past few years and Pathmatics is by far the best. It's design is clean, the data is easy to understand, and the people are awesome!!!”
“I love the way Pathmatics breaks down Advertiser spend by channel, brand, site, etc. Allowing me to analyze many different filters closely.”
For those who prefer to access their data from our award winning UI...
For those who need their data integrated with other platforms via our data feed…
For those who need their data organized a bit differently via our custom data solutions...
September 06, 2021
August 17, 2021
January 15, 2021
January 13, 2021
Ready to answer your digital marketing questions?
© 2022 Sensor Tower