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Pathmatics Connect

The digital advertising intelligence data feed that helps power your systems, tools, and models.

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Connect powers...

Nielsen's digital ad intelligence offering

Kantar's Facebook intelligence offering

Comperemedia's competitive intelligence platform

Neustar's marketing mix modeling solutions

Integrate our data with any system or tool

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Multi-touch attribution models

Incorporate granular digital advertising data into attribution models to measure share of voice impacts.

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BI Tools

Bring together Pathmatics data with other sources of data across the organization to align marketing, operations and strategic planning.

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CRM Tools

Empower your sales and marketing teams with unique insights on brands, publishers and trends in digital advertising as they more confidently close more business.

Getting started is easy

Customers are up and running within days...

Quick Intro

to Pathmatics sales rep

Scoping & Solution Design

based on your needs

Pricing

Data sets range from full access to all data to a limited data set

Online Terms

Cross T's and dot l's

Kick-Off

and Enjoy!

Check out our other Products...

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Simple

Set up is easy. Describe your data objectives and we’ll get you the data you need

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Actionable

Our data provides the most complete and relevant picture of the digital ad ecosystem

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Reliable

99.99% up time and 99% of reports delivered on time

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Always Improving

We are constantly optimizing our data sets and channel coverage

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Tailored

Data sets are defined by you based on your needs

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"Transparent digital ad intelligence is critical for modern marketers to better understand how, why, and where to market their products or services. The Pathmatics collaboration will ensure our customers have the most accurate spend and impression data they need to make critical decisions.“

Heather Jordan
SVC of Product Leadership
Nielsen

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"Pathmatics provides the deepest and most accurate digital marketing data in the industry. By leveraging Pathmatics’ data, Neustar’s marketing mix modeling continues to be unparalleled in its ability to help brands and agencies confidently evaluate ad spend and create the best marketing campaigns to get results.”

Michael Schoen
General Manager
Marketing Solutions, Neustar

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"Pathmatics’ relentless pursuit to bring transparency to the digital advertising world has given our analysts the confidence and ability to provide Mintel clients with the most comprehensive, cross-channel insights. We are proud to call Pathmatics our partner and look forward to further collaboration over the next several years”

Shafiq Raja,
Vice President
Mintel Comperemedia

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“Advertisers currently don’t have a means for accessing social media spend data in conjunction with a full multimedia offering. Our partnership with Pathmatics will provide the most complete and comprehensive view of digital advertising available anywhere.”

Manish Bhatia
CEO, North America
Kantar Media

Maybe you need a more unique experience...

See Data Available

Receive the most relevant data

Data feeds are tailored based on the data you need at the frequency you need it.

Some data points available

Ad Path

Hops in the journey an ad takes from advertisers to consumer

(espn.go.com > DFP > Rubicon > AppNexus > DFA > Nike)

Advertiser

Top-level advertising company

(Procter & Gamble)

Brand

Any brand or child company that exists beneath an advertiser

(Olay)

Category

Advertiser industry / vertical

(Consumer Packaged Goods)

Creatives

Number of creatives served (loaded on a page) as estimated by Pathmatics

(4,591)

Creative Dimensions

Size of ad units (width & height)

(320px X 50px)

Creative Type

Type of ad unit or Facebook post

(HTML5, page skin, carousel, etc.)

Date

Spend and impressions estimates are available by date or date range (and can be grouped by day, week, month, or quarter


(03/01/19, March 2019, Q1 2019, etc.)

Device / Format

Spend and impressions estimates are available by date or date range (and can be grouped by day, week, month, or quarter

(03/01/19, March 2019, Q1 2019, etc.)

Gender

Gender breakout of Facebook data

(Male, female)

Impressions

Number of times a particular creative is loaded on a page as estimated by Pathmatics

(3,452,778)

Landing Page

URL of any landing page for the creative (final destination of the ad)

(https://www.olay.com/)

Link to Creatives

URL to an image of the creative
(Creative s3 Link)

(https://s3.amazonaws.com/)

Metro

City, state, metro, province, or territory breakout of Facebook data

(Denver, CO; London, UK, etc.)

Platform

Operating system breakout of Facebook data

(iOS, Android)

Purchase Channel

Ad-tech provider from whom an advertiser purchased impressions

(The Trade Desk)

Region

Country where the creative is seen

(US, UK, Canada, etc.)

Sales Channel

Ad-tech provider through which a publisher sold impressions

(Rubicon)

Site

Domain or URL visited where creatives are loaded

(www.espn.com)

Spend

Dollars spent on a particular creative or set of creatives as estimated by Pathmatics

($1,356)

and
more...