Sarah Fleishman
November 09, 2021
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: which brands are spending the most on Facebook? How much are they spending and when? Should I advertise on Facebook? Which audiences are brands targeting on Facebook? Are video posts more popular than carousel?
Pathmatics and its services are not sponsored by or affiliated with Facebook, Instagram, Twitter, or YouTube.
Here’s how you’ll be able to analyze Facebook advertising:
Drill into a single brand to understand their Facebook creative, messaging, spending, and post strategies.
Check it out Check it outCompare the Facebook ad strategies of a set of advertisers.
Check it out Check it outAnalyze Facebook advertising tactics across entire industries, like CPG, etc.
Check it out Check it out
Data: gain insight into promotional offers, audience targeting, spend, impressions, and flighting for every creative.
Insight: understand the positioning strategies of the most successful brands in the world use to dominate.
Action: crush your campaign goals with eye-catching creative and more effective calls-to-action.
Data: see spend breakout across gender, metro, and OS.
Insight: understand competitor audience targets.
Action: tune your Facebook targets and anticipate the moves of your competitors.
Data: see which posts they’re using (video, carousel, link, etc.).
Insight: understand the tactics used to reach their audiences.
Action: tune your Facebook post strategies.
“Seeing the different branding of advertisers out there, it allows you to get a good idea of the look and feel of their brand identity.”
Data: see share of voice across the brands you care about.
Insight: understand who’s taking share and how.
Action: focus your efforts to gain share of voice.
Data: compare trends apples-to-apples and know how much brands like Walmart and Netflix are investing on Facebook.
Insight: understand competitor buying seasonality.
Action: predict competitor buying patterns and tune spending strategies to de-position competitors.
“The site's content is very relevant and accessing the content is incredibly user-friendly! It provides so many insights into both digital and social competitive trends that we wouldn't be able to obtain through our standard competitive reporting. Our clients love the charts we are able to export out of the site and the fact I can drop it right into a PowerPoint is super convenient.”
Data: see how promotional offers, messaging, audience targeting, and spend differs across brands.
Insight: understand how positioning strategies differ across the most successful brands in categories, like Arts & Entertainment, etc.
Action: tune your creatives with eye-catching creative and more effective calls-to-action.
Data: see which brands spent the most in a given category.
Insight: understand your Facebook spend competitor set.
Action: adjust your budgets and de-position competitors.
“We also use Pathmatics for copy and design examples to help our team. It helps our creative team to see past creative from other brands and current brands when producing new creative. This tool also gives us the opportunity to go out and pitch to potential brands who don't show much activity within display or social.”
Here’s how you’ll be able to compare Facebook advertising with other channels:
Compare spend on Facebook versus other channels across competitors.
See how a brand’s Facebook creative design and messaging differs from other channels.
See a brand’s spend on Facebook versus other channels over time.
See which sites and social media platforms are taking brand budget - and where Facebook stacks up.
With Facebook growing into the largest social channel, advertisers face more complexity.
And with important audiences on Facebook, but limited transparency – making the right decisions is tough.
Competition is fierce, so marketers need to understand how their competitors are buying on Facebook.
“We are using the data to temperature check ourselves vs. main competitors, understand cluttered spaces vs. whitespace. Deep dive into big campaigns that pop up time to time.”
“Social reporting is much more accurate than Kantar and ability to see more detail into specific digital executions is key.”
“Finding out where our clients competitors are spending and when, and what their creative looks like. Using pathmatics digital reporting is the fastest we get data compared to other tools.”
For those who prefer to access their data from our award winning UI...
For those who need their data integrated with other platforms via our data feed…
For those who need their data organized a bit differently via our custom data solutions...
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