Matthew Bozin
November 03, 2020
For a single brand...
Know everything about their Facebook creatives
Data: gain insight into promotional offers, audience targeting, spend, impressions, and flighting for every creative.
Insight: understand the positioning strategies of the most successful brands in the world use to dominate.
Action: crush your campaign goals with eye-catching creative and more effective calls-to-action.
Know who they’re targeting
Data: see spend breakout across gender, metro, and OS.
Insight: understand competitor audience targets.
Action: tune your Facebook targets and anticipate the moves of your competitors.
Know which Facebook posts are dominating
Data: see which posts they’re using (video, carousel, link, etc.).
Insight: understand the tactics used to reach their audiences.
Action: tune your Facebook post strategies.
User Tip from Mo S. (5/5 rating on G2Crowd)
“Seeing the different branding of advertisers out there, it allows you to get a good idea of the look and feel of their brand identity.”
For multiple brands...
Compare their share of voice on Facebook
Data: see share of voice across the brands you care about.
Insight: understand who’s taking share and how.
Action: focus your efforts to gain share of voice.
Compare competitor spending over time
Data: compare trends apples-to-apples and know how much brands like Walmart and Netflix are investing on Facebook.
Insight: understand competitor buying seasonality.
Action: predict competitor buying patterns and tune spending strategies to de-position competitors.
User Tip from Phil D., Strategy Supervisor (4.5/5 rating on G2Crowd)
“The site's content is very relevant and accessing the content is incredibly user-friendly! It provides so many insights into both digital and social competitive trends that we wouldn't be able to obtain through our standard competitive reporting. Our clients love the charts we are able to export out of the site and the fact I can drop it right into a PowerPoint is super convenient.”
For an entire category of brands...
Compare their Facebook creatives
Data: see how promotional offers, messaging, audience targeting, and spend differs across brands.
Insight: understand how positioning strategies differ across the most successful brands in categories, like Arts & Entertainment, etc.
Action: tune your creatives with eye-catching creative and more effective calls-to-action.
Know who the biggest Facebook spenders are
Data: see which brands spent the most in a given category.
Insight: understand your Facebook spend competitor set.
Action: adjust your budgets and de-position competitors.
User Tip from Tiffany C., Senior Paid Media Specialist (5/5 rating on G2Crowd)
“We also use Pathmatics for copy and design examples to help our team. It helps our creative team to see past creative from other brands and current brands when producing new creative. This tool also gives us the opportunity to go out and pitch to potential brands who don't show much activity within display or social.”
