September 21, 2021
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: how much are brands spending on Instagram and when? How do my competitors’ Instagram messaging strategies differ? Should I advertise on Instagram? Are story posts more popular than link posts?
Here’s how you’ll be able to analyze Instagram advertising:
Dive into a single brand to understand their Instagram messaging, spend, and targeting strategies.Check it out Check it out
Compare the Instagram advertising strategies of the brands or products you care about.Check it out Check it out
Here’s how you’ll be able to compare Instagram advertising with other channels:
Instagram is the fastest growing social media platform, so advertisers face rapid change.
And with key consumers on Instagram, but lacking visibility – making the right decisions is hard.
Competition is fierce, so marketers need to understand their competitors' Instagram strategies.
“As a media planner, I use it to track competitor brand's media spend and creative messaging, as well as what platforms they are on. It is beneficial for us to see how much dollars are behind each creative iteration. Pathmatics has a really great and intuitive interface. I use it along with Nielsen AdIntel, which is not nearly as easy to use...”
“We are mainly using the tool for competitive spend requests, particularly for social media. The platform provides an efficient way to gather data as the selections are intuitive to find and reports easy to export.”
“We are looking to match our efficiency to other advertisers in the space and this lets us see how our money is achieving better results than our competitors. I like how user friendly the experience is and how I am able to see social media advertising.”
April 21, 2021
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