Matthew Bozin
September 21, 2021
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: how much are brands spending on Instagram and when? How do my competitors’ Instagram messaging strategies differ? Should I advertise on Instagram? Are story posts more popular than link posts?
Pathmatics and its services are not sponsored by or affiliated with Facebook, Instagram, Twitter, or YouTube.
Here’s how you’ll be able to analyze Instagram advertising:
Dive into a single brand to understand their Instagram messaging, spend, and targeting strategies.
Check it out Check it outCompare the Instagram advertising strategies of the brands or products you care about.
Check it out Check it outEvaluate Instagram ad activities across entire industries, like Auto, etc.
Check it out Check it out
Data: see creative messaging, audience targeting, spend & impressions, and more for each creative.
Insight: know the positioning strategies of the world’s biggest brands, like Procter & Gamble and many more.
Action: reach your audiences with eye-catching creative and effective calls-to-action.
Data: see spend breakout across metropolitan areas.
Insight: understand competitor audience targets.
Action: tune your Instagram geo targeting strategies and outsmart your competitors.
Data: know which posts are running (video, story, link, etc.).
Insight: understand how they reach their audiences.
Action: optimize your Instagram post strategies.
“I love how fast the data is refreshed as well as the reps over at Pathmatics. They’re super easy to work with and provide meaningful insights. I also like the UX of the site; it’s super easy to use and includes intuitive graphs. I’m solving for proving there’s certain spending thresholds clients need to meet, in able to compete with similar brands. I’m also leveraging Pathmatics to help with creative messaging.”
Data: know your competitors' SOV.
Insight: see where your brand measures up.
Action: adjust your tactics and take share from competitors.
Data: compare competitors' historical impressions apples-to-apples and see how much major brands like Clorox and P&G spend on Instagram ads.
Insight: see competitor buying seasonality.
Action: forecast competitor spend and adjust your strategies.
“It’s such a great product. We are able to use this tool for our monthly competitive. Additionally, It helps our client analyze different trends within Digital and Social!”
Data: find competitor ads and see how pricing, messaging, audience targeting, and more differs across brands.
Insight: know how product positioning differs for brands in categories, like CPG, etc.
Action: optimize your creative messaging and spend levels to better reach targets.
Data: see who's spending the most in each category.
Insight: know who's competing for your target audiences.
Action: adjust your spend levels and reach your adiences.
“We are mainly using the tool for competitive spend requests, particularly for social media. The platform provides an efficient way to gather data as the selections are intuitive to find and reports easy to export. The tool has also been helpful in letting us understand the creative that our competitors are running so that we may use these learnings to inform the development of our own creative.”
Here’s how you’ll be able to compare Instagram advertising with other channels:
Compare spend on Instagram versus other channels across competitors.
See how a brand’s Instagram creative design and messaging differs from other channels.
See a brand’s spend on Instagram versus other channels over time.
See which sites and social media platforms are taking brand budget – and where Instagram stacks up.
Instagram is the fastest growing social media platform, so advertisers face rapid change.
And with key consumers on Instagram, but lacking visibility – making the right decisions is hard.
Competition is fierce, so marketers need to understand their competitors' Instagram strategies.
“As a media planner, I use it to track competitor brand's media spend and creative messaging, as well as what platforms they are on. It is beneficial for us to see how much dollars are behind each creative iteration. Pathmatics has a really great and intuitive interface. I use it along with Nielsen AdIntel, which is not nearly as easy to use...”
“We are mainly using the tool for competitive spend requests, particularly for social media. The platform provides an efficient way to gather data as the selections are intuitive to find and reports easy to export.”
“We are looking to match our efficiency to other advertisers in the space and this lets us see how our money is achieving better results than our competitors. I like how user friendly the experience is and how I am able to see social media advertising.”
For those who prefer to access their data from our award winning UI...
For those who need their data integrated with other platforms via our data feed…
For those who need their data organized a bit differently via our custom data solutions...
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