Matthew Bozin
September 21, 2021
For a single brand...
Understand their Instagram creative tactics
Data: see creative messaging, audience targeting, spend & impressions, and more for each creative.
Insight: know the positioning strategies of the world’s biggest brands, like Procter & Gamble and many more.
Action: reach your audiences with eye-catching creative and effective calls-to-action.
Know where they’re targeting
Data: see spend breakout across metropolitan areas.
Insight: understand competitor audience targets.
Action: tune your Instagram geo targeting strategies and outsmart your competitors.
Know which Instagram posts are winning
Data: know which posts are running (video, story, link, etc.).
Insight: understand how they reach their audiences.
Action: optimize your Instagram post strategies.
User Tip from G2Crowd reviewer (5/5 rating)
“I love how fast the data is refreshed as well as the reps over at Pathmatics. They’re super easy to work with and provide meaningful insights. I also like the UX of the site; it’s super easy to use and includes intuitive graphs. I’m solving for proving there’s certain spending thresholds clients need to meet, in able to compete with similar brands. I’m also leveraging Pathmatics to help with creative messaging.”
For multiple brands...
Compare their Instagram share of voice
Data: know your competitors' SOV.
Insight: see where your brand measures up.
Action: adjust your tactics and take share from competitors.
Compare their spending over time
Data: compare competitors' historical impressions apples-to-apples and see how much major brands like Clorox and P&G spend on Instagram ads.
Insight: see competitor buying seasonality.
Action: forecast competitor spend and adjust your strategies.
User Tip from Rosswill L., Supervisor (5/5 rating on G2Crowd)
“It’s such a great product. We are able to use this tool for our monthly competitive. Additionally, It helps our client analyze different trends within Digital and Social!”
For an entire category of brands...
Compare their Instagram creatives
Data: find competitor ads and see how pricing, messaging, audience targeting, and more differs across brands.
Insight: know how product positioning differs for brands in categories, like CPG, etc.
Action: optimize your creative messaging and spend levels to better reach targets.
See which brands spends the most on Instagram
Data: see who's spending the most in each category.
Insight: know who's competing for your target audiences.
Action: adjust your spend levels and reach your adiences.
User Tip from Jordan C., Senior Paid Media Specialist (4.5/5 rating on G2Crowd)
“We are mainly using the tool for competitive spend requests, particularly for social media. The platform provides an efficient way to gather data as the selections are intuitive to find and reports easy to export. The tool has also been helpful in letting us understand the creative that our competitors are running so that we may use these learnings to inform the development of our own creative.”
