OTT Ad Intelligence

“We are using the data to temperature check ourselves vs. main competitors, understand cluttered spaces vs. whitespace. Deep dive into big campaigns that pop up time to time.”

“Social reporting is much more accurate than Kantar and ability to see more detail into specific digital executions is key.”

“Finding out where our clients competitors are spending and when, and what their creative looks like. Using pathmatics digital reporting is the fastest we get data compared to other tools.”