November 09, 2021
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Understand how advertisers are activating across OTT streaming services as part of their total digital media mix. View historical spend and impression trends to determine how brands are shifting their OTT spend over time and how events like holidays or programming shifts impact OTT advertising. Plus, see the exact creatives that brands are running on popular streaming services and leverage best practices to develop impactful ad campaigns that drive business results.
Compare spend on streaming services side-by-side to assess which networks may be most effective for your brand. Identify which OTT networks a brand is investing in to understand the channels that may perform well for a brand - or which services have untapped potential for your ad campaign. Then, use creative insights to craft ads that will resonate with the unique audiences on each streaming service.
Pathmatics’ OTT ad intelligence is powered by a real panel of OTT viewers, providing the most accurate view of the OTT advertising landscape. Our panel-based approach represents a diverse set of viewer demographics and characteristics and captures OTT ad insights across every - yes, every - ad-supported streaming service in the U.S.
With OTT outpacing linear TV in growth, advertisers face more complexity.
And with important audiences on OTT , but limited transparency – making the right decisions is tough.
Competition is fierce, so marketers need to understand how their competitors are buying on OTT.
“We are using the data to temperature check ourselves vs. main competitors, understand cluttered spaces vs. whitespace. Deep dive into big campaigns that pop up time to time.”
“Social reporting is much more accurate than Kantar and ability to see more detail into specific digital executions is key.”
“Finding out where our clients competitors are spending and when, and what their creative looks like. Using pathmatics digital reporting is the fastest we get data compared to other tools.”
November 09, 2021
August 09, 2021
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