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3 AUG 2018 - B2C Community 5 Things About Demand Side Platforms You Need to Know 1 AUG 2018 - Forbes Apple's Hardware Is Fueling Its Huge Growth In Subscriptions and Services 1 AUG 2018 - TV [Rev] Apple's Ad Strategy: No Social, No Problem 25 JUL 2018 - eMarketer Here's One Way to Measure Ad Boycott Pressures 24 JUL 2018 - MarketsInsider Pathmatics Scales to Meet Unprecedented Demand and Grows Executive Team 20 JUL 2018 - eMarketer Most Marketers Adjust Their Tech Stacks Once or Twice Per Year 19 JUL 2018 - eMarketer What Marketers Prioritize When Choosing DSPs 17 JUL 2018 - admonsters Pub Demand Partners Get a Haircut 17 JUL 2018 - eMarketer Publishers Are Using Fewer Sell-Side Vendors 28 JUN 2018 - Glamour The NRA's Most Wanted Customer: Women 21 JUN 2018 - PR Newswire Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study 19 JUN 2018 - AdExchanger Four Reasons Why Agencies Are Working With Fewer DSPs 18 JUN 2018 - eMarketer Five Charts Explaining the Ad Tech Tax 7 JUN 2018 - Best Techie 5 top-notch tools to help grow your blog 5 JUN 2018 - eMarketer Advertisers Cut Their DSPs 40% Over Two Years 5 JUN 2018 - eMarketer Marketing Tech Budgets Continue to Expand 2 JUN 2018 - Vogue Follow the NRA Money and See Where It Goes 24 MAY 2018 - 451 Research Pathmatics offers a new course for advertiser intelligence 8 MAY - Ame Info Can local social media apps ever replace Facebook? 24 APR 2018 - Digiday It's the ROI, stupid: Advertisers talk a big game on brand safety, but rarely follow through 18 APR 2018 - New York Times Following the Trail of Online Ads, Wherever It Leads 18 APR 2018 - eMarketer Why Publishers Should Investigate How Ad Vendors Operate 12 APR 2018 - NBC News Facebook's scandals aren't hurting its bottom line 5 APR 2018 - Seeking Alpha Buying Facebook Stock After Cambridge Analytica 5 APR 2018 - BuzzFeed News Secret Money From Robert Mercer Was Used To Run Ads Promoting Ted Cruz And Attacking Hillary Clinton 4 APR 2018 - AdAge Monday Wake-Up Call: Snapchat trolls Facebook. Plus, a big breach of credit card data 31 MAR 2018 - Market Watch NRA finances still shaky despite post-Parkland surge 30 MAR 2018 - AdAge Brands Just Can't Seem to Quit Facebook 29 MAR 2018 - HuffPost News NRA Is Pulling In Big Bucks After The Parkland Mass Shooting 28 MAR 2018 - Think Progress The right is dumbfounded by March For Our Lives 25 MAR 2018 - The Drum The NRA spent seven times more on Facebook ads following Parkland shooting 24 MAR 2018 - Gizmodo The NRA Quadrupled Its Digital Ad Budget After Parkland Killings, Flooding Facebook and YouTube 24 MAR 2018 - Aol NRA increased online ad spending sixfold after Parkland 24 MAR 2018 - New York Daily News NRA increased online ad spending sixfold in weeks after Parkland school shooting 24 MAR 2018 - Complex NRA Reportedly Increased Online Ad Spending Sixfold Following Parkland Shooting 24 MAR 2018 - Fortune The NRA Massively Increased Online Advertising After the Parkland School Shooting 24 MAR 2018 - The Hill NRA online ad spending increased sixfold after Parkland shooting: report 23 MAR 2018 - Chicago Tribune New data show the NRA increased online ad spending aggressively after Parkland shooting 27 FEB 2018 - Washington Post Trump's Facebook advertising advantage, explained 5 FEB 2018 - Slash Gear Galaxy S9 vs iPhone X: Why you see no choice in 2018 31 JAN 2018 - AdExchanger For Kiehl's, More Data and More Business Hasn't Meant More Advertising 30 JAN 2018 - MediaPost Netflix Spent More Than $1B On Advertising 16 JAN 2018 - MarTech Advisor 8 Steps to AdTech Sales Success in 2018 27 DEC 2017 - AdAge Google Home Vs. Amazon Echo: Who Won The Holiday Ad Push? 19 DEC 2017 - Campaign Middle East Campaign Annual - Top 10 Media milestones of 2017 14 DEC 2017 - AdExchanger Publishers Reduce SSP Partners; Facebook Monetizes WhatsApp 13 DEC 2017 - Digiday 'More isn't always better': Publishers cut their SSPs by 20 percent this year 7 DEC 2017 - PR Newswire Pathmatics Launches First Panel-Based Paid Social Ad Intelligence 29 NOV 2017 - Mashable Google and YouTube are simply too big for advertisers to boycott 28 NOV 2017 - AdAge YouTube's New Ad Boycott Not Likely to Hurt Any More Than the Last 20 NOV 2017 - Content Marketing Institute Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try 27 OCT 2017 - Digiday 'The tech is good enough': Why Amazon's DSP is becoming a rival to Google 10 OCT 2017 - NBC News Advertisers Getting Nervous About Their Marriage to Google, Facebook 9 OCT 2017 - Digiday After cutting back site list in March, JPMorgan Chase has doubled the number of sites it advertises on in the past six months 5 OCT 2017 - MediaPost Pirate's Booty: TAG Finds Brands Spent $111 Million On Illicit Sites, Calls For Quality Control 3 OCT 2017 - Marketing Drive Studies: P&G's ad budget reductions translate to fewer sites, DSPs 2 OCT 2017 - Digiday True to its word, P&G has slashed the number of sites it advertises on 1 SEP 2017 - TAG Measuring digital advertising revenue to infringing sites 26 JUL 2017 - Marketing AI Institute This Ad Intelligence Tool Uses Machine Learning to Spy on Your Competition's Digital Ad Strategy 20 JUN 2017 - The Wall Street Journal YouTube Wins Back Some Marketers After Ad Uproar, but Others Stay Away 20 JUN 2017 - The Wall Street Journal YouTube Wins Back Some Marketers After Ad Uproar, but Others Stay Away 14 JUN 2017 - AdExchanger The Brands Are Back On YouTube; Amazon Launches A Self-Serve Audience Match Tool 14 JUN 2017 - Digiday How YouTube handled its brand-safety crisis 13 JUN 2017 - Digiday 'More of a blip': Boycotting brands are back on YouTube 7 JUN 2017 - ExchangeWire AU Online Ad Spend Up 7.2%; Singapore Tourism Tap Tencent Ad Platforms 31 MAY 2017 - MediaPost RTB House Enters Australia, New Zealand Markets 23 MAY 2017 - Gulf News Media Omnicom extends alliance with Pathmatics 10 MAY 2017 - The List Winmo Users Score Digital Ad Intelligence From Pathmatics 10 APR 2017 - Los Angeles Times The online ad industry is rallying to fight piracy, fraud, extremists and fake news. Does it stand a chance? 7 APR 2017 - Digiday In case you missed it: Advertisers aren't pulling out of YouTube just yet 6 APR 2017 - eMarketer Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends 3 APR 2017 - Digiday Big brand pullouts will have had limited impact on YouTube 3 APR 2017 - TubeFilter YouTube Further Updates Ad Safeguards As Google Business Chief Says Problem Is “Small” 16 MAR 2017 - Digiday More programmatic buyers are shunning Breitbart 2 MAR 2017 - Digiday Why brand pressure campaigns alone won't derail Breitbart 16 FEB 2017 - Digiday 'We go straight to the publisher': Buyers beware of SSPs arbitraging inventory 9 FRB 2017 - MarTech Advisor Marketing attribution systems: a quick look at the options 13 DEC 2016 - eMarketer US Online Video Ad Benchmarks: Impression and Ad Spending Share, by Purchase Method, Q3 2016 (% of total tracked by Pathmatics) 12 DEC 2016 - Digiday Google still fuels fake-news websites through its complex web 12 DEC 2016 - The Wall Street Journal CMO Today: Challenged Publishers Find Relief in Branded Content 5 DEC 2016 - B&T The Digital Apocalypse Has Arrived! Will 2017 Be The End Of Media In Australia? 5 DEC 2016 - Business Insider The 10 things in advertising you need to know today 4 DEC 2016 - Business Insider Apple is spending far more than Samsung on digital ads 30 NOV 2016 - B&T FMCG Brands Leading The Way With Digital Video To Deliver Brand Uplift 29 NOV 2016 - Los Angeles Times Pathmatics acquires WhatRunsWhere 28 NOV 2016 - Marketing Land Pathmatics acquires WhatRunsWhere 25 NOV 2016 - Mobile Marketing Pathmatics Acquires WhatRunsWhere 24 NOV 2016 - BetaKit Toronto-based WhatRunsWhere Acquired By Pathmatics 23 NOV 2016 - L.A. Biz Pathmatics boosts ad recon with WhatRunsWhere acquisition 23 NOV 2016 - MarTech Today Pathmatics acquires WhatRunsWhere 21 NOV 2016 - BuiltinLA Tech Roundup 18 NOV 2016 - SoCalTech Interview with Gabe Gottlieb, Pathmatics 6 NOV 2016 - Banking Technology Banks and digital advertising: who's spending what and where? 2 NOV 2016 - eMarketer How easyJet Uses Artificial Intelligence to Improve Operations 28 OCT 2016 - Media In Canada Nielsen partners with Pathmatics for enhanced digital ad tracking 28 OCT 2016 - PR Newswire Pathmatics to Provide Nielsen with Enhanced Digital Intelligence in U.S. and Canada 21 SEP 2016 - Washington Post Hillary Clinton owns the TV airwaves, but Donald Trump may be winning online 19 SEP 2016 - American Banker Banks' Online Ad Spending Soars in Quest for Trackable Data 1 SEP 2016 - eMarketer Global Digital Ad Spending 2016: A Country-by-Country Look by Industry 23 AUG 2016 - Banking Technology Top ten retail banking sites in the US - July 2016 16 AUG 2016 - AdExchanger How Donald Trump The Politician Affects Trump The Business 28 JUL 2016 - Banking Technology Top ten retail banking sites in the US - June 2016 6 JUN 2016 - The Financial Brand 5 Critical Digital Marketing Issues Facing Financial Execs in 2016 17 MAY 2016 - PR Newswire In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend 27 APR 2016 - AdExchanger Engadget Uses Quality To Unlock Reader Growth 7 MAR 2016 - SiliconANGLE What you missed in Big Data: Ensuring transparency 2 MAR 2016 - VentureBeat Pathmatics raises $3M to tell companies where ad dollars are really going 9 FEB 2016 - MarTech Advisor Marketing attribution systems: a quick look at the options 2 DEC 2015 - Nielsen Almost Half Of Australia's Digital Ad Inventory Is Bought Programmatically - Higher Than The U.S. 20 NOV 2015 - MarTech Advisor Nielsen-Pathmatics Alliance to Help Advertisers Develop Digital Ad Spend Data 19 NOV 2015 - Marketing Mag AU Martech news: Clipp, Hootsuite, Microsoft, AdRoll, Salesforce, Nielsen, Meltwater, One Green Bean, SpotX, Marin 18 NOV 2015 - AdNews Nielsen eyes more data; inks deal with Pathmatics 18 NOV 2015 - Nielsen Nielsen and Pathmatics to Enable Advertiser-Level Data Across Multiple Digital Devices 11 AUG 2015 - AdExchanger LittleThings Shares Plans For Big Advertisers 6 JUN 2015 - New York Times Why Jeb Bush's Online Campaign Was Quiet 9 JUN 2015 - MediaPost What You Don't Know About Programmatic Will Hurt You 3 JUN 2015 - AdAge Snapshot: Programmatic Advertising, Today and Tomorrow 12 MAY 2015 - New York Times Goal of Early Presidential Campaign Web Advertising: Your Email 18 MAR 2015 - New York Times The Invisible Primary Means No TV Ads. For Now. 28 APR 2015 - PR Newswire Pathmatics (Formerly Adomic) Launches Video Analytics 24 JUL 2014 - MarketingLand Report: Progressive Insurance Top Mobile Advertiser Of Q2 4 APR 2014 - AdExchanger Adomic: Programmatic Gains Vs. Direct Sales In 2013 20 NOV 2013 - MediaPost There Are Plenty Of Fish In The Programmatic Sea, Literally 11 SEP 2013 - MediaPost Rumors And Facts About The Programmatic Revolution 29 JUL 2013 - MediaPost Getting Real With RTB: 23% Of Advertising Now Using It 25 JUL 2013 - MediaPost YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad Spending 25 JUL 2013 - MediaPost RTB's 23/77 Rule (Of Thumb) 25 JUL 2013 - MediaPost Is RTB One Of The Media Industry's Best-Kept Secrets? 13 APR 2013 - MediaPost Per Adomic, RTB Catching On With Premium Publishers & Global Brands 10 JAN 2013 - Pando YieldMetrics closes buzzy $1.7 million Seed round, delivers radical transparency to online advertising 6 JAN 2013 - AdExchanger YieldMetrics Brings Transparency To Digital Ad Daisy Chains 25 DEC 2012 - Pando Dear Santa, here's my LA Tech Christmas wish list 3 OCT 2012 - Pando YieldMetrics Brings Radical Transparency to Online Advertising, Whether You Like it or Not

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