Hillary Clinton owns the TV airwaves, but Donald Trump may be winning online
Pathmatics raises $3M to tell companies where ad dollars are really going
Banks' Online Ad Spending Soars in Quest for Trackable Data
The Invisible Primary Means No TV Ads. For Now.
Goal of Early Presidential Campaign Web Advertising: Your Email
Why Jeb Bush's Online Campaign Was Quiet
What you missed in Big Data: Ensuring transparency
Nielsen and Pathmatics to Enable Advertiser-Level Data Across Multiple Digital Devices
Almost Half Of Australia's Digital Ad Inventory Is Bought Programmatically - Higher Than The U.S.
Nielsen eyes more data; inks deal with Pathmatics
Martech news: Clipp, Hootsuite, Microsoft, AdRoll, Salesforce, Nielsen, Meltwater, One Green Bean, SpotX, Marin
YieldMetrics Rebrands To Adomic, Reflects Rising RTB Ad Spending
RTB's 23/77 Rule (Of Thumb)
Is RTB One Of The Media Industry's Best-Kept Secrets?
Getting Real With RTB: 23% Of Advertisers Now Using It
Per Adomic, RTB Catching On With Premium Publishers & Global Brands
There Are Plenty Of Fish In The Programmatic Sea
What You Don't Know About Programmatic Will Hurt You
YieldMetrics Brings Radical Transparency to Online Advertising, Whether You Like it or Not
Dear Santa, here's my LA Tech Christmas wish list
YieldMetrics closes buzzy $1.7 million Seed round, delivers radical transparency to online advertising
YieldMetrics Brings Transparency To Digital Ad Daisy Chains
Adomic: Programmatic Gains Vs. Direct Sales In 2013
LittleThings Shares Plans For Big Advertisers
Engadget Uses Quality To Unlock Reader Growth
Report: Progressive Insurance Top Mobile Advertiser Of Q2
Snapshot: Programmatic Advertising, Today and Tomorrow
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