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Privacy

PRIVACY POLICY

Your privacy is important to us. If you have questions about your privacy, please contact us at help@pathmatics.com.
Pathmatics, Inc. ("Pathmatics") operates several websites including www.pathmatics.com and adroutes.pathmatics.com. It is Pathmatics' policy to respect your privacy regarding any information we may collect while operating our websites.

Website Policy

Advertising Policy

WEBSITE VISITORS

Like most website operators, Pathmatics collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Pathmatics' purpose in collecting non-personally identifying information is to better understand how Pathmatics' visitors use its website. From time to time, Pathmatics may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Pathmatics also collects potentially personally-identifying information like Internet Protocol (IP) addresses. Pathmatics only discloses IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

 

GATHERING OF PERSONALLY-IDENTIFYING INFORMATION

Certain visitors to Pathmatics' websites choose to interact with Pathmatics in ways that require Pathmatics to gather personally-identifying information. The amount and type of information that Pathmatics gathers depends on the nature of the interaction. Those who are subscribers to Pathmatics' services for example must provide their full names, e-mail addresses, login names, and passwords. Pathmatics does not disclose personally-identifying information other than as described below.

 

AGGREGATED STATISTICS AND GOOGLE ANALYTICS

Pathmatics may collect statistics about the behavior of visitors to its websites, and Pathmatics utilizes Google Analytics to analyze the usage of its websites. For more information on Google Analytics and its privacy policy, please visit http://www.google.com/analytics/learn/privacy.html.

 

LEGAL BASIS FOR COLLECTING AND USING INFORMATION

For those users residing in the European Union, we rely several legal bases to process your data, which include: (i) when you have given consent, which you may withdraw at any time and opt-out; (ii) when data processing is necessary to perform or fulfill services, (iii) to comply with a legal obligation, and (iv) our legitimate business interests, such as improving and personalizing the Services, marketing new features or products that may be of interest to you, and promoting safety and security of the services and our customers.

PROTECTION OF CERTAIN PERSONALLY-IDENTIFYING INFORMATION

Pathmatics discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Pathmatics' behalf or to provide services available at Pathmatics' websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Pathmatics' websites, you consent to the transfer of such information to them. Pathmatics will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Pathmatics discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Pathmatics believes in good faith that disclosure is reasonably necessary to protect the property or rights of Pathmatics, third parties or the public at large. If you are a registered user of a Pathmatics website and have supplied your email address, Pathmatics may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with Pathmatics and our products. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Pathmatics takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

 

COOKIES

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Pathmatics uses cookies to help Pathmatics identify and track visitors, their usage of Pathmatics' website, and their website access preferences. Pathmatics visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Pathmatics' websites, with the drawback that certain features of Pathmatics' websites may not function properly without the aid of cookies.

 

TARGETED ADVERTISING

Pathmatics uses cookies to deliver targeted advertising.  For example, if you visit Pathmatics.com, we may use a cookie to then show you ads we think are relevant to you on other websites.  If you wish to opt-out of this targeted advertising, please visit our opt-out page on any device/browser that you would like to opt-out on.  Please note that this choice may take up to 48 hours to process through our systems. Pathmatics' crawlers are never used during the ad serving or bidding process to targeted users.

 

BUSINESS TRANSFERS

If Pathmatics, or substantially all of its assets were acquired, or in the unlikely event that Pathmatics goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquiror of Pathmatics may continue to use your personal information as set forth in this policy.

 

EUROPEAN GENERAL DATA PROTECTION REGULATION (GDPR)

If you reside in a country that falls under the scope of the GDPR, you have certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

  • Request access to your personal data;
  • Request correction or deletion of your personal data;
  • Object to our use and processing of your personal data;
  • Request that we limit our use and processing of your personal data; and
  • Request portability of your personal data.

You also have the right to make a complaint to a government supervisory authority.

 

CHOICE AND CONTROL

 

Accessing Personal Data. By sending an email to GDPR@pathmatics.com (Subject line: GDPR Request), you may request access your Personal Information, and we will provide you with your Personal Information in a common file format.

Editing and Deleting Data. By sending an email to GDPR@pathmatics.com (Subject line: GDPR Request), you can request that your personal information be corrected, changed or deleted.

You may change or correct your Pathmatics account information (except your username) at any time.

Objecting or Restricting Data Use. By sending an email to GDRP@pathmatics.com (Subject line: GDPR Request), you may limit how your information is visible to other users or made publicly available; and limit the notifications or emails you receive from us. Please note that should you opt-out of receiving notifications or emails from us, you will still receive administrative messages from us.

If you live in a Designated Region, you have the right to object to our processing of your information based on our legitimate interests and the right to object to the use of your information for direct marketing purposes. You may control our marketing communications to you by accessing your account settings. Additionally, you should review our COOKIES AND TRACKING TECHNOLOGIES section for your options to control how we and our partners use cookies and other technologies for advertising.

If you have any questions about how to exercise these choices, please e-mail us at support@pathmatics.com.

 

California consumer privacy Act

The California Consumer Privacy Act (the “CCPA” or “Act”) provides California residents with specific rights regarding their personal information. It should be noted that personal information under the Act does not include publicly available information from governmental records and de-identified or aggregated consumer information. This section describes your rights under the Act and explains how to exercise those rights.

Right to Personal Information.

As required by the Act, we will provide you the following information upon a verifiable consumer request: (1) categories of Personally Identifiable Information that we collect; (2) categories of sources from which the Personally Identifiable Information is collected; (3) the purpose of collecting such Personally Identifiable Information; (4) the categories of third parties with whom we share Personally Identifiable Information; and (5) specific pieces of Personally Identifiable Information collected. If we sold or disclosed your Personally Identifiable Information for a business purpose in the preceding 12 months, we will provide (a) a list of the categories of personal information that was sold, and (b) a list of the categories of personal information that was disclosed for a business purpose.

Right to Request Deletion of Personal Information.

According to the Act, you may request that your Personally Identifiable Information be deleted. We will comply with this request once we are able to confirm that we received a verified consumer request. Please be advised that we may deny your request to delete your Personally Identifiable Information if we need to maintain your Personally Identifiable Information in order to (1) complete a transaction, provide service or goods, or perform a contract for which the Personally Identifiable Information is collected; (2) detect any security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for these activities; (3) debug products and to identify and repair errors that impair functionality of the service or website; (4) exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided by law; (5) comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.); (6) engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent; (7) enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us; (8) comply with a legal obligation; or (9) otherwise use your Personally Identifiable Information, for internal use only, that is compatible with the context in you provide the Personally Identifiable Information.

Exercising your CCPA Rights.

To request (a) information about your Personally Identifiable Information collected or (b) deletion of your Personally Identifiable Information, please send an email with your request to CCPA@Pathmatics.com (Subject line: CCPA Request)].

We can only respond to verifiable consumer requests. A verifiable consumer request means a request that is made by consumer, by a consumer on behalf of a consumer’s minor child, or a person registered with the California Secretary of State that is authorized to act on your behalf. Your verifiable consumer request must include (1) sufficient information that allows us to verify your identity or provides sufficient authority to make the request; and (2) describes you request with enough detail to evaluate and respond to your request.   We will not respond to any requests if we cannot verify your identity or authority to make the request and confirm that the personal information belongs to you. You are not required to create an account in order to make a verifiable consumer request. We are not required to comply with more than two verifiable requests from the same consumer in a 12-month period of time.

Please allow 45 days to complete your request. We will inform you if more time is required to complete, but it should take no longer than 90 days. if you have an account, we may provide our response to your account. If you do not have an account, we will provide our response according to your requested format, namely, electronically or by mail. Please note that there is no charge for making a request, but we reserve the right to charge a fee if the request is deemed excessive, repetitive, or manifestly unfounded. We will notify you of any fee and reasons for such fee before completing your request.

Right to Opt-out of the Sale of Personal Information.

According to the Act, you have the right to opt-out of the sale of your Personally Identifiable Information. We do not sell any Personally Identifiable Information to any third party.

Non-Discrimination.

We will not discriminate against you because you exercised your rights under the CCPA including: (1) denying goods or services; (2) charging different prices or rates for goods or services through discounts, benefits, or imposing penalties; (3) providing different level of quality of goods or services; or (4) suggesting that you will receive a different price, rate, quality, or level of goods or services.

Our Policy toward Children

Pathmatics is not directed to nor is it intended for children under 18 years of age. We do not knowingly collect personally identifiable information (or any information at all) from any persons under 18. If we become aware that a child has provided us with Personal Information, we will delete such information from our files. Users accept responsibility of ensuring that children are not accessing or using our service.

PRIVACY POLICY SOURCE

We have created this privacy policy based on the Automattic creative commons privacy policy at http://automattic.com/privacy. This privacy policy is available under the Creative Commons Sharealike license.

 

PRIVACY POLICY CHANGES

Although most changes are likely to be minor, Pathmatics may change its Privacy Policy from time to time, and in Pathmatics' sole discretion. Pathmatics encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

 

 HOW IS INFORMATION ABOUT YOU COLLECTED?

We receive IP address, location information, url accessed, and anonomyized cookie IDs as part of an OpenRTB bid request delivered to our bidding agent.

 

HOW IS YOUR INFORMATION USED?

The personal information we collect might include IP address, cookies and information regarding what pages are accessed by you and when.

We may use your information to serve relevant advertisements to you.

 

WHO HAS ACCESS TO YOUR INFORMATION?

We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

 

HOW LONG WE KEEP INFORMATION

We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How Is Your Information Used — and we’re not legally required to keep it.

 

HOW YOU CAN ACCESS AND UPDATE YOUR INFORMATION:

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: gdpr@pathmatics.com, or write to us at: Pathmatics Inc., 501 Santa Monica Blvd. Suite 301, Santa Monica, CA 90401, USA

You have the right to ask for a copy of the information Pathmatics holds about you (we may charge $10 for information requests) to cover our costs in providing you with details of the information we hold about you.

 

HOW YOU CAN OPT OUT:

You may opt out by clicking this link: https://www.pathmatics.com/OptOut

 

HOW IS INFORMATION ABOUT YOU COLLECTED?

We receive IP address, location information, url accessed, and anonomyized cookie IDs as part of an OpenRTB bid request delivered to our bidding agent.
 

HOW IS YOUR INFORMATION USED?

The personal information we collect might include IP address, cookies and information regarding what pages are accessed by you and when.
We may use your information to serve relevant advertisements to you.
 

WHO HAS ACCESS TO YOUR INFORMATION?

We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.
 

HOW YOU CAN ACCESS AND UPDATE YOUR INFORMATION:

The accuracy of your information is important to us. We’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at: gdpr@pathmatics.com, or write to us at: Pathmatics Inc., 501 Santa Monica Blvd. Suite 301, Santa Monica, CA 90401, USA
You have the right to ask for a copy of the information Pathmatics holds about you (we may charge $10 for information requests) to cover our costs in providing you with details of the information we hold about you.
 

HOW YOU CAN OPT OUT:

You may opt out by clicking this link: https://www.pathmatics.com/OptOut