Creatives

Analyze creatives for advertisers & brands

Deep dive into creatives – answer when, where, who, and how

Monitor campaigns to see when and where your creatives launched and your ad placement on each page

Top Actions

  • Design killer creatives strategies
  • Outperform competitors with eye-catching creative and more effective calls-to-action
  • Tune messaging, audience profiles, site targeting, spend, impressions, CTA, and flighting for every creative
  • Work with publishers and partners to ensure proper creatives placement

User Tip from Sydney I. (4.5/5 rating on G2 Crowd)

“You are easily able to filter by date in order to quickly see the most recent new units competitors have released and also understand what new sites competitors are spending money against. This easily helps us understand if competitors have new partnerships we need to be aware of.”

Devices & Formats

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Devices & Formats

Track impression and spend across devices

Top Actions

  • Tune device strategies
  • Dominate digital channels and outperform competitors
  • Invest in the most important channels

User Tip from Jay K. (4.5/5 rating on G2 Crowd)

“We can see potential white spaces where there are less competitors and opportunities for us to dominate a location on either devices where we will face less traffic and more competitive costs”

Export

Easily export any data or visualizations set to Excel, infographic, or PowerPoint with just 1-click

Top Actions

  • Knock your manager or client’s socks off with powerful insights and visualizations
  • Support campaign recommendations with facts and data visualizations

User Tip from Su G. (4/5 rating on G2 Crowd)

“The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”

Advertiser Comparison

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Advertiser Comparison

Compare advertisers & competitors apples to apples

Understand competitor buying strategies

Top Actions

  • Avoid or target sites where competitors are
  • Dominate sites where competitors aren’t
  • Tune device buying strategies to de-position competitors

User Tip from Su G. (4/5 rating on G2 Crowd)

“It also allows for pulling multiple brands at the time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits.”

Top Sites

See top sites running (and not running) creatives

Top Actions

  • Avoid or target sites where competitors are
  • Dominate sites where competitors aren’t

User Tip from Steven H. (4/5 rating on G2 Crowd)

“Able to see where my brand stands out compared to competition. its great for media buying and planning and strategically place my brand where the competition is lacking”

Top Advertisers

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Top Advertisers

See who’s spending the most by or across categories

Top Actions

  • Use ranking reports of top ad spenders to target the brands spending the most
  • Easily export lead lists into excel for both your direct and programmatic sales teams

User Tip from Reviewer (4/5 rating on G2 Crowd)

“Targeting new brands to approach as well as understanding how existing brands are using us in their media mix. Its also great for meeting prep as you can quickly build a picture of a brands activity, targeting, creative messaging etc with one simple search.”

Top Categories

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Top Categories

See which industries are spending the most

Top Actions

  • Use ranking reports of top ad spenders to target the industries spending the most
  • Tune your sales strategy and ideal customer profile

User Tip from C. Sean P. (3.5/5 rating on G2 Crowd)

“I love how easy it is to build custom competitive site lists to compare with our own on a weekly basis and the ability to simply download visual reporting for sharing easily”

Ad Path

See all the partners (hops) in the journey an ad takes from advertiser to consumer. Understand programmatic share, which DSPs advertisers are working with, and which SSPs sites are working with

Top Actions

  • Audit your ad tech partners and sites
  • Tune direct and programmatic buying strategies
  • Optimize advertising efficiency

User Tip from Anonymous User

“We are trying to identify what endemic sites our competitors are buying direct vs. what they are able to buy programmatically. Pathmatics allows us to track those relationships in real time.”

Purchase Channel

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Purchase Channel

See how and where advertisers are buying

Top Actions

  • Tune direct and programmatic buying strategies

User Tip from Sanita N. (4/5 rating on G2 Crowd)

“I also like how easy it is to dig deep into direct sites as well as the programmatic spend.”

Report Builder

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Report Builder

Build your own tailored report for analysis

Top Actions

  • Easily customize the precise filters and metrics you want and export to CSV
  • Merge the raw data with other tools or data sets for aggregate analysis

User Tip from Sydney I. (4.5/5 rating on G2 Crowd)

“Create your own customized downloadable reports, in order to pull a report that we can easily download in to excel to put it in our own view.”

Ad Mocker

See what your creative would look like on the page of your choice

Top Actions

  • Bring your creative recommendations to life by seeing how they would appear online
  • Bring your sales pitches to life by showing prospects how an ad might appear on your site

Dashboard

Follow your favorite brands and get real-time alerts

Top Actions

  • “Follow” any Advertiser, Publisher and / or any ad tech company
  • Receive email alerts notifying you of any impression spikes, new creatives launched, new advertisers on a site, or new partner activity within the last 30 days & tune your strategies accordingly

User Tip from Rachel M. (5/5 rating on G2 Crowd)

“I like being able to compare the different brands I am looking for information on to one another as well as time periods that go way back. Within the dashboard you can see the impression spike of your advertiser and can understand better consumer insights based off the details that you put in you get out.”

Share of Voice

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Share of Voice

Gain visibility of advertiser share of voice

Top Actions

  • Focus your efforts to gain share of voice
  • Show progress in share of voice relative to competitors

User Tip from Matthew P. (4.5/5 rating on G2 Crowd)

“We're able to measure the effectiveness of our digital placements by analyzing share of voice in our placements and in the segment. This has helped us inform where there is white space and places with less "noise" to heavy up.”

Trends

See historical spend and impression for advertisers over time

See advertisers’ spend and impression trends by device

Top Actions

  • Predict competitor future buying patterns
  • Understand your prospects’ buying seasonality and target them at the right time

User Tip from Dylan L. (4/5 rating on G2 Crowd)

“It's beneficial to present this data to clients, show macro trends, and then form recommendations based off of the competitive landscape.”

Facebook Audience Demographics

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Facebook Audience Demographics

See the spend breakout for an advertiser across gender, geo, and operating system. Understand competitor targeting strategies

Gender

OS

Geo

Top Actions

  • Tune your social advertising strategies and targets
  • Anticipate the moves of your competitors
  • Dominate the right channels

User Tip from Jonathan P. (4/5 rating on G2 Crowd)

“Our team uses Pathmatics for up to date digital and social spend amongst our competitors. The data is great but what is also really helpful for our team is the creative examples which can help show brand direction and deals.”