Everything digital you need to know about individual advertisers, multiple advertisers and entire categories.
“You are easily able to filter by date in order to quickly see the most recent new units competitors have released and also understand what new sites competitors are spending money against. This easily helps us understand if competitors have new partnerships we need to be aware of.”
“We can see potential white spaces where there are less competitors and opportunities for us to dominate a location on either devices where we will face less traffic and more competitive costs”
“The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”
“It also allows for pulling multiple brands at the time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits.”
“Able to see where my brand stands out compared to competition. its great for media buying and planning and strategically place my brand where the competition is lacking”
“Targeting new brands to approach as well as understanding how existing brands are using us in their media mix. Its also great for meeting prep as you can quickly build a picture of a brands activity, targeting, creative messaging etc with one simple search.”
“I love how easy it is to build custom competitive site lists to compare with our own on a weekly basis and the ability to simply download visual reporting for sharing easily”
“We are trying to identify what endemic sites our competitors are buying direct vs. what they are able to buy programmatically. Pathmatics allows us to track those relationships in real time.”
“I also like how easy it is to dig deep into direct sites as well as the programmatic spend.”
“Create your own customized downloadable reports, in order to pull a report that we can easily download in to excel to put it in our own view.”
“I like being able to compare the different brands I am looking for information on to one another as well as time periods that go way back. Within the dashboard you can see the impression spike of your advertiser and can understand better consumer insights based off the details that you put in you get out.”
“We're able to measure the effectiveness of our digital placements by analyzing share of voice in our placements and in the segment. This has helped us inform where there is white space and places with less "noise" to heavy up.”
“It's beneficial to present this data to clients, show macro trends, and then form recommendations based off of the competitive landscape.”
See advertisers’ spend breakout across gender, geo, and operating system
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“Our team uses Pathmatics for up to date digital and social spend amongst our competitors. The data is great but what is also really helpful for our team is the creative examples which can help show brand direction and deals.”
