Answer your digital questions about individual advertisers, multiple advertisers and entire categories.
Analyze advertiser creatives for advertisers - answer when, where, who, and how
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"The tool helps us understand what other Advertisers are using in the digital space and how their creative differs from product to product. It has been helpful for all agencies because of this, for media digital spend is a great insight and from a creative perspective being able to see what taglines/CTAs can help inform what we do in our creative messaging."
See Facebook, Instagram, and Twitter audience insights across gender, geo, and OS
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"Our team uses Pathmatics for up to date digital and social spend amongst our competitors. The data is great but what is also really helpful for our team is the creative examples which can help show brand direction and deals."
"We can see potential white spaces where there are less competitors and opportunities for us to dominate a location on either devices where we will face less traffic and more competitive costs."
See how creative messaging differs across: advertisers, regions, channels, seasons, and more
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“As a media planner, I use it to track competitor brand's media spend and creative messaging, as well as what platforms they are on. It is beneficial for us to see how much dollars are behind each creative iteration.”
Gain insight into messaging, audience and site targeting, flighting, and more for every creative
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“Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how. I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck.”
"To be able to see what competitors' DSPs they are using and the sites where my brand stands out compared to competition. It's great for media buying and planning and strategically place my brand where the competition is lacking."
"Easy to use, navigate, and understand. The answers that I need are always only a few clicks / keystrokes away…Primarily helps us identify our direct competitors (aka who the advertiser is giving their money to instead of us).”
"We're able to measure the effectiveness of our digital placements by analyzing share of voice in our placements and in the segment. This has helped us inform where there is white space and places with less "noise" to heavy up."
See which posts are dominating across Facebook, Instagram, and Twitter
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"I like that you can also see all the different creative that is running. It was really awesome when social was added to the reporting as this is something our clients rely on heavily."
Compare advertisers apples to apples and see historical impressions and seasonal spending habits
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"It also allows for pulling multiple brands at the same time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits."
See where (sites and social channels) advertisers and industries are spending the most
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“Able to see where my brand stands out compared to competition. its great for media buying and planning and strategically place my brand where the competition is lacking”
See ranking reports of top ad spenders – answer who’s spending the most and when
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“Targeting new brands to approach as well as understanding how existing brands are using us in their media mix. Its also great for meeting prep as you can quickly build a picture of a brands activity, targeting, creative messaging etc with one simple search.”
“The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”
“I like being able to compare the different brands I am looking for information on to one another as well as time periods that go way back. Within the dashboard you can see the impression spike of your advertiser and can understand better consumer insights based off the details that you put in you get out.”
“We use it to look up competitors’ spend and impressions in the past year. What I like best about Pathmatics is its customized export ability where I can just download the data straight to my computer. I like this best because it allows me to filter through to find exactly what I’m looking for.”
