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Most Loved Explorer
Insights & Tools

Answer your digital questions about individual advertisers, multiple advertisers and entire categories.

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Insights

Creative Strategies

Analyze advertiser creatives for advertisers - answer when, where, who,
and how

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Creative Strategies

Analyze advertiser creatives

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Monitor campaigns to see when and where your creatives launched and your ad placement on each page

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Top Actions

  • Design killer creative strategies
  • Outperform competitors with eye-catching creative and more effective calls-to-action
  • Tune messaging, audience profiles, site targeting, spend, impressions, calls-to-action, and flighting for every creative
  • Work with publishers and partners to ensure proper creative placement

User Tip from Mason P. (4.5/ rating on G2 Crowd)

"The tool helps us understand what other Advertisers are using in the digital space and how their creative differs from product to product. It has been helpful for all agencies because of this, for media digital spend is a great insight and from a creative perspective being able to see what taglines/CTAs can help inform what we do in our creative messaging."

Targeting Strategies

See Facebook, Instagram, and Twitter audience insights across gender, geo, and OS

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Targeting Strategies

See spend breakout for Facebook, Twitter, and Instagram advertisers across gender, metro, and operating system. Understand competitor audience targets across the US, UK, Canada, France, Germany, and Italy.*some limitations apply

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Top Actions

  • Tune your social advertising strategies and targets
  • Anticipate the moves of your competitors
  • Dominate the right channels

User Tip from Jonathan P. (4/5 rating on G2 Crowd)

"Our team uses Pathmatics for up to date digital and social spend amongst our competitors. The data is great but what is also really helpful for our team is the creative examples which can help show brand direction and deals."

Device Strategies

Track and compare impressions and spend across devices & formats

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Device Strategies

Track and compare impressions and spend across channels for a single advertiser

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...or an entire category

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Top Actions

  • Tune device strategies
  • Dominate digital channels and outperform competitors
  • Invest in the most important channels

User Tip from Jay K. (4/5 rating on G2 Crowd)

"We can see potential white spaces where there are less competitors and opportunities for us to dominate a location on either devices where we will face less traffic and more competitive costs."

Messaging Strategies

See how creative messaging differs across: advertisers, regions, channels, seasons, and more

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Messaging Strategies

See how creative messaging differs across: advertisers, regions, channels, seasons, and more

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Top Actions

  • Tune your creative messaging to better reach audiences
  • Understand competitor messaging strategies
  • Know about new products and pricing promotions of competitors

User Tip from William M. (5/5 rating on G2 Crowd)

“As a media planner, I use it to track competitor brand's media spend and creative messaging, as well as what platforms they are on. It is beneficial for us to see how much dollars are behind each creative iteration.”

Creative Tactics

Gain insight into messaging, audience and site targeting, flighting, and more for every creative

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Creative Tactics

Gain insight into messaging, audience and site targeting, flighting, and more for every creative

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Top Actions

  • Tune your creative design and messaging to better reach audiences
  • Understand competitor creative tactics
  • Plan and execute killer creative campaigns

User Tip from M. Donovan. (4/5 rating on G2 Crowd)

“Great ideas for analysis and pushing strategy and creative teams to sync back to media. I have found that this product is great for understanding who and how. I have realized that this is easier for the other teams to understand messaging and allow them to find ways to sift through the muck.”

Buying Strategies

See where and how advertisers are buying – direct vs. programmatic

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Buying Strategies

See how advertisers are buying

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See where advertisers are buying

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Top Actions

  • Adjust where you're buying to address competitor strategies
  • Tune direct and programmatic buying strategies

User Tip from Steven H. (4/5 rating on G2 Crowd)

"To be able to see what competitors' DSPs they are using and the sites where my brand stands out compared to competition. It's great for media buying and planning and strategically place my brand where the competition is lacking."

Share of Wallet

See which competitors are focusing on your customers

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Share of Wallet

See which competitors are focusing on your customers

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Top Actions

  • Size up your customers by understanding your share of wallet
  • Know which competitors are focusing on your customers
  • Strengthen your value proposition and retain customers

User Tip from Andrew B. (4/5 rating on G2 Crowd)

"Easy to use, navigate, and understand. The answers that I need are always only a few clicks / keystrokes away…Primarily helps us identify our direct competitors (aka who the advertiser is giving their money to instead of us).”

Share of Voice

Gain visibility into share of voice across advertisers

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Share of Voice

Gain visibility into share of voice across advertisers

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Top Actions

  • Focus your efforts to gain share of voice
  • Show progress in share of voice relative to competitors

User Tip from Matthew P. (4/5 rating on G2Crowd)

"We're able to measure the effectiveness of our digital placements by analyzing share of voice in our placements and in the segment. This has helped us inform where there is white space and places with less "noise" to heavy up."

Social Post Strategies

See which posts are dominating across Facebook, Instagram, and Twitter

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Social Post Strategies

See which posts are dominating across Facebook, Instagram, and Twitter

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Drill into social creatives

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Top Actions

  • Tune your social post strategies
  • Anticipate the social strategies of your competitors

User Tip from Elaine H. (4/5 rating on G2Crowd)

"I like that you can also see all the different creative that is running. It was really awesome when social was added to the reporting as this is something our clients rely on heavily."

Trends and Comparisons

Compare advertisers apples to apples and see historical impressions and seasonal spending habits

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Trends and Comparisons

Compare advertisers apples to apples

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See historical impressions and seasonal spending habits

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Top Actions

  • Predict competitor future buying patterns
  • Understand competitor advertisers’ buying seasonality
  • Avoid or target sites where competitors are
  • Dominate sites where competitors aren't
  • Tune device buying strategies to de-position competitors

User Tip from Sue G. (4/5 rating on G2Crowd)

"It also allows for pulling multiple brands at the same time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits."

Top Sites

See where (sites and social channels) advertisers and industries are spending the most

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Top Sites

See which sites and social channels are taking advertiser budget

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See top sites running (and not running) creatives

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Top Actions

  • Avoid or target sites where competitors are
  • Dominate sites where competitors aren't

User Tip from Steven H. (4/5 rating on G2Crowd)

“Able to see where my brand stands out compared to competition. its great for media buying and planning and strategically place my brand where the competition is lacking”

Top Advertisers

See ranking reports of top ad spenders – answer who’s spending the most and when

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Top Advertisers

See ranking reports of top ad spenders

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See which advertisers are running (and not running) creatives on sites

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See which advertisers and industries are spending most on a given site, like: YouTube, Facebook, ESPN, etc.

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Top Actions

  • Use ranking reports of top ad spenders to target the brands spending the most
  • Easily export lead lists into excel for both your direct and programmatic sales teams

User Tip from Reviewer (4/5 rating on G2Crowd)

“Targeting new brands to approach as well as understanding how existing brands are using us in their media mix. Its also great for meeting prep as you can quickly build a picture of a brands activity, targeting, creative messaging etc with one simple search.”

Tools

Easy Exports

Export data and visualizations to Excel, infographic,
and PowerPoint

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Easy Exports

Easily export any data set or visualizations to Excel, infographic, or PowerPoint with just 1-click

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Top Actions

  • Knock your manager or client's socks off with powerful insights and visualizations
  • Support campaign recommendations with facts and data visualizations

User Tip from Sue G. (4/5 rating on G2Crowd)

“The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”

Ad Mocker

See your creatives on the page of your choice before you launch a campaign

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Ad Mocker

See what your creative would look like on the page of your choice

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Top Actions

  • Bring your creative recommendations to life by seeing how they would appear online
  • Bring your sales pitches to life by showing prospects how an ad might appear on your site

Customized Alerts

Follow your favorite brands and get real-time alerts

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Customized Alerts

Follow your favorite brands and get real time alerts

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Customize the brands you follow on your dashboard

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Top Actions

  • Adjust campaigns to address competitor moves
  • "Follow" any Advertiser, Publisher and / or any ad tech company
  • Receive email alerts notifying you of any impression spikes, new creatives launched, new advertisers on a site, or new partner activity within the last 30 days & tune your strategies accordingly

User Tip from Rachel M. (5/5 rating on G2Crowd)

“I like being able to compare the different brands I am looking for information on to one another as well as time periods that go way back. Within the dashboard you can see the impression spike of your advertiser and can understand better consumer insights based off the details that you put in you get out.”

Report Builder

Build your own tailored reports for analysis

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Report Builder

Build your own tailored report analysis

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Top Actions

  • Easily customize the precise filters and metrics you want and export to CSV
  • Merge the raw data with other tools or data sets for aggregate analysis

User Tip from Deanna A. (4/5 rating on G2Crowd)

“We use it to look up competitors’ spend and impressions in the past year. What I like best about Pathmatics is its customized export ability where I can just download the data straight to my computer. I like this best because it allows me to filter through to find exactly what I’m looking for.”