a sample of digital ads from the web
the data with our proprietary models - transforming it from raw to actionable
digital advertising insights to you
To deliver the data we use a combination of:
Since 2012, we’ve collected millions of digital ads across thousands of web pages. This data powers our underlying models to feed our automated processes.
Our clients include thousands of users that help power our Ad Graph with their digital marketing data.
Real time bidding technology informs our CPM models across the globe.
We constantly tune our data capture techniques and CPM calculations to reflect the state of the market. We incorporate data from public financial data, industry reports, and analyst estimates.
We partner with industry leaders to access and incorporate their estimates for CPM and impressions into our machine learning models.
We rely on both data panels and crawlers to collect a statistically representative sample dataset. Together the two methods enable us to provide the most robust picture of the digital advertising landscape.
On a daily basis, we apply patented machine learning models to millions of records:
We record, analyze, and organize the raw data collected for further analysis and modeling.
We weight our data sample to adjust for any bias in the sample. We scale to estimate impressions.
We estimate CPM rates for each creative. We tune our CPM estimates for size, position, time, type, and marketplace dynamics.
We have trained hundreds of thousands of machine learning models that identify and categorize advertisers and brands.
We analyze the type of inventory from publishers to review any potential brand quality violations.
All data comes together for final modeling, spend estimates, and testing before final insights are delivered to end users.
See individual brands, compare multiple brands, or explore entire categories.
Analyze creatives for advertisers - answer when, where, who, and how
See which devices & formats are taking advertiser budget
Gain visibility into share of voice across advertisers
See how advertisers are buying - direct vs. programmatic
See which competitors are focusing on your customers
See how creative messaging differs across: advertisers, regions, channels, seasons, etc.
See Facebook audience insights across gender, geo, and OS and Instagram metro
See which advertisers and industries are spending most on sites, like: YouTube, ESPN, etc.