How the 
magic is made

Our methodology is 
one of a kind

Digital ads are served and we...

Collect

a sample of digital ads from the web

Enrich

the data with our proprietary models - transforming it from raw to actionable

Report

digital advertising insights to you

Ad Graph

...all supported by our Ad Graph, which serves as the foundation of our methodology - powering our data collection, enrichment, and reporting models.

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The process starts when Pathmatics collects digital ads from the web.

We rely on both panels and crawlers to collect a statistically representative sample dataset. Together the two methods enable us to provide the most robust picture of the digital advertising landscape.

Devices & formats collected:

Desktop_&_Mobile_Icon

Desktop & mobile display

Mobile_Video

Desktop & mobile video

Native_Icon

Native

Facebook_Icon

Facebook

Twitter_Icon

Twitter

Youtube_Icon

Youtube

Regions covered:

American_Flag

United States

Australian_Flag

Australia

Canada_Flag

Canada

Germany_Flag

Germany

New_Zealand_Flag

New Zealand

UK_Flag

United Kingdom