Data Panels & Crawling, Data Insights: Pathmatics Methodology

Digital ads are served and we...

Collect

a sample of digital ads from the web

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Enrich

the data with our proprietary models - transforming it from raw to actionable

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Report

digital advertising insights to you

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Ad Graph

...all supported by Ad Graph (the foundation of our methodology), which powers our data collection, enrichment, and reporting models.

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Ad Graph is our way of processing, storing, and building new ways of analyzing the world’s advertising data. It powers our models and translates the raw data we capture into actionable insights for our customers.

To deliver the data we use a combination of:

Historical Data

Since 2012, we’ve collected millions of digital ads across thousands of web pages. This data powers our underlying models to feed our automated processes.

Customer Feedback

Our clients include thousands of users that help power our Ad Graph with their digital marketing data.

Bidder Intelligence

Real time bidding technology informs our CPM models across the globe.

Industry Research

We constantly tune our data capture techniques and CPM calculations to reflect the state of the market. We incorporate data from public financial data, industry reports, and analyst estimates.

Data Partnerships

We partner with industry leaders to access and incorporate their estimates for CPM and impressions into our machine learning models.

The process starts when Pathmatics collects digital ads from the web.

We rely on both data panels and crawlers to collect a statistically representative sample dataset. Together the two methods enable us to provide the most robust picture of the digital advertising landscape.