How the 
magic is made

Our methodology is 
one of a kind

Digital ads are served and we...

Collect

a sample of digital ads from the web

Enrich

the data with our proprietary models - transforming it from raw to actionable

Report

digital advertising insights to you

Ad Graph

...all supported by Ad Graph (the foundation of our methodology), which powers our data collection, enrichment, and reporting models.

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The process starts when Pathmatics collects digital ads from the web.

We rely on both data panels and crawlers to collect a statistically representative sample dataset. Together the two methods enable us to provide the most robust picture of the digital advertising landscape.

Devices & formats collected:

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Desktop & mobile display

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Desktop & mobile video

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Facebook

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Twitter

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Instagram

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Youtube

Regions covered:

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United States

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Canada

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France

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Germany

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Italy

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United Kingdom

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Australia

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New Zealand