With over 61 million daily active users, Snapchat is one of the leading social channels for Millennials and Gen Z. Pathmatics Snapchat ad intelligence provides marketers with spend, impression, and creative insights on brands and competitors to create successful and meaningful media campaigns that appeal to these younger audiences.
Uncover how brands are allocating their media budgets on Snapchat and view side-by-side comparisons of overall paid media spend and impressions and how they are shifting over time. Plus, with Pathmatics proprietary taxonomy, you can not only view spend and impression data for top advertisers and brands, you can also view at the category level, providing even deeper insights.
Utilizing Pathmatics Explorer Report Builder, you can view and analyze the performance of the creative text leading brands are using to craft impactful ads that resonate with Snapchat’s audience. By monitoring brands' creative ad text, themes, and hashtags, and combining with the associated spend and impression estimates, you gain a holistic view of what is working well for top advertisers and competitors.
Nearly 75% of Millennials and Gen Z use Snapchat and marketers are challenged to reach this audience.
Snapchat continues to grow and ad spend is expected to reach $2.72 billion in 2022.
Marketers need to understand how their competitors are using Snapchat to reach their audiences.
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May 17, 2022
May 11, 2022
