May 17, 2022
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: Which brands are spending the most on Snapchat? How are leading brands incorporating Snapchat as part of their media mix? How do seasonal events affect spend on Snapchat? What creative strategies are most successful on Snapchat?
With over 61 million daily active users, Snapchat is one of the leading social channels for Millennials and Gen Z. Pathmatics Snapchat ad intelligence provides marketers with spend, impression, and creative insights on brands and competitors to create successful and meaningful media campaigns that appeal to these younger audiences.
Uncover how brands are allocating their media budgets on Snapchat and view side-by-side comparisons of overall paid media spend and impressions and how they are shifting over time. Plus, with Pathmatics proprietary taxonomy, you can not only view spend and impression data for top advertisers and brands, you can also view at the category level, providing even deeper insights.
Utilizing Pathmatics Explorer Report Builder, you can view and analyze the performance of the creative text leading brands are using to craft impactful ads that resonate with Snapchat’s audience. By monitoring brands' creative ad text, themes, and hashtags, and combining with the associated spend and impression estimates, you gain a holistic view of what is working well for top advertisers and competitors.
Nearly 75% of Millennials and Gen Z use Snapchat and marketers are challenged to reach this audience.
Snapchat continues to grow and ad spend is expected to reach $2.72 billion in 2022.
Marketers need to understand how their competitors are using Snapchat to reach their audiences.
“This has been great for us to be able to dive into our competitors' activity and to see where it could benefit our clients to start advertising. We use the data to visualize share of voice and to identify the right mix of advertising spend, based on what the competitors are currently doing.”
“I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.”
“We pull SOV data for our competitive analysis. It clearly lays out the media spend across digital, social and native channels...This tool is very user friendly and downloads are almost always instant. It also allows for pulling multiple brands at the time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits. The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”
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