Convert your lead lists from guesses to hyper-targeted sales plans. In Pathmatics Explorer, quickly view ranking reports of top ad spenders to understand who’s spending the most and when. Compare advertisers by category, device, and even buying strategies (direct or programmatic). Easily export lead lists into excel for both your direct and programmatics sales teams.
“The Pathmatics Digital Ad Intel Platform is a great and user friendly tool that has helped our Sales Team to better understand the UK digital advertising market and to identify sales opportunities across key categories for Bloomberg Media..”
“Insight into video habits and spend of prospects - what are they spending their money on and where are they spending it.”
Knowledge is power. The more you know about your prospects’ and clients’ creative and buying, your competitors’ strategies, and your own share of wallet, the more intelligently you can talk with them about their business. Learn your competitors’ customer list and leverage Pathmatics advertiser data to set yourself apart from the competition. Pitch your prospects and clients confidently by demonstrating thorough knowledge of their campaigns and tailoring your pitch to their needs.
“We leveraged the Pathmatics reporting available through Winmo to help a client understand what their competitors were spending, as well as the digital creative being deployed. This helped them assess their creative and spend with new perspective. We secured a higher spend value from them as a result of their increased awareness of competitor activity.”
“Fantastic source of information on advertising spend and habits of our prospects and clients.”