Customer Success Stories
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Forrester Consulting Total Economic Impact™ study found Pathmatics Explorer drives ROI for agencies

“Pathmatics was a big component of how I viewed the landscape and how I addressed the strategy in the RFP processes, and we won the RFP because of our overall strategy. It played a dramatic role in landing a very large new client that represents over half of our paid team’s revenue for the year.”

Director of analytics,

Digital marketing agency

See how Pathmatics is helping customers win

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How Pathmatics helped OMD

Drive Reach and Engagement for their Client

With insight into their client’s competitors’ ad strategies, OMD helped their client shake up an industry with new digital tactics. OMD and their client:

gained

five

plus-Sign
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new media partnerships

expanded

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Before Pathmatics

After Pathmatics

geo targeting to gain share of voice in new regions

improved

30

Percentage
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asset engagement by 30%

How Pathmatics helped the Varick sales planning team

Bring in more projects from partners and clients

With critical visibility into the digital landscape across social, display, video, and native ads accessible from our intuitive, award-winning UI, they achieved:

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deeper

internal value

Because the Sales Planning team helped Sales close more business, demand for their insights grew across the organization – ultimately bringing the team more projects and more business.

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saved

time

Because users no longer have to download raw data, chart it, and slot it into a deck, they spend less time tracking down data and more time extracting useful insights for clients.

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deeper

client value

Varick has delivered competitive spend info to a number of clients who don’t have bandwidth to source data themselves – enabling them to add additional value for their clients.

How switching from a competitor helped Booyah

save time and increase operational efficiency

Booyah user adoption significantly increased, enabling more team members to gain insights quickly and provide immediate value for their clients.

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increased

adoption & usage

15

active users

7,906

actions taken

70%

active business days in Explorer

in first four months

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saved

time

With a single tool for digital ad insights, the team spends less time searching for data and more time optimizing media spend and flighting on behalf of their clients.

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deeper

client value

Access to creative strategies empowered Booyah to help clients further differentiate their digital strategies - leading to more projects and more business.

Join Them

More customer

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more
visibility

“We knew there was a gap in our intelligence research. We didn’t have a tool and there isn’t really a good alternative tool to do what Pathmatics does. It was a known pain point and I’m glad we are able to close that hole in our visibility with Pathmatics.”

Director of analytics

digital agency

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more
accurate

“Our tool is extremely valuable, every quarter we present our data to executive leadership. Pathmatics is most accurate for display vs Comscore or Nielsen.”

Director, digital marketing analytics

leading insurance agency

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easy
to use

“I've used a handful of ad intelligence tools over the past few years and Pathmatics is by far the best. It's design is clean, the data is easy to understand, and the people are awesome!!!”

Senior agency relations strategist

ad platform

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actionable &
timely

“We manage a very competitive cyclical business, so there’s no room for error. [Pathmatics] learned our business in a very short time and delivered exactly what we needed so we could focus on beating the competition throughout the season. Excellent job, Pathmatics! We’ve already renewed!”

Head of marketing

Fortune 500 Services Brand

wide-icon

wide & diverse
user base

“The whole site is pretty self-explanatory and easy to navigate yourself. For what I use it for, I think it is helpful and it does its job. I think it’s a pretty cool tool”

Digital media coordinator

full-service agency

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more
revenue

“We’ve added a whole wave of new revenue by expanding our clients’ budgets and getting them into some of these little channels and more.”

Director of analytics

digital agency

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more confident
decisions

“I know there’s some other vendors like Pathmatics we talked to and looked at, but they didn’t have the scale or the full breadth of metrics in their suites. I don’t know if any of them could have addressed what Pathmatics produces from a complete picture perspective to be able to confidently talk to a client or prospect about their own campaigns or about their competitor’s campaigns and then the entire market.”

Forrester interviewee

agency

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always
improving

“Our clients have all been impressed with the amount and the variety of data that we have been able to provide them with the help of Pathmatics. As Pathmatics continues to improve existing platforms and expand into new ones it seems likely that the variety and quality of data will only continue to improve.”

Rachel C.
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tailored &
painless

“Pathmatics listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find anywhere else… Pathmatics managed the entire process, developing custom formulas that now feed into our marketing mix model.”

Retail Marketing Analytics Manager

top 5 largest US company