Forrester Consulting Total Economic Impact™ study found Pathmatics Explorer drives ROI for agencies
“Pathmatics was a big component of how I viewed the landscape and how I addressed the strategy in the RFP processes, and we won the RFP because of our overall strategy. It played a dramatic role in landing a very large new client that represents over half of our paid team’s revenue for the year.”
How Pathmatics helped OMD
Drive Reach and Engagement for their Client
With insight into their client’s competitors’ ad strategies, OMD helped their client shake up an industry with new digital tactics. OMD and their client:
five
new media partnerships
Before Pathmatics
After Pathmatics
geo targeting to gain share of voice in new regions
30
asset engagement by 30%
How Pathmatics helped the Varick sales planning team
Bring in more projects from partners and clients
With critical visibility into the digital landscape across social, display, video, and native ads accessible from our intuitive, award-winning UI, they achieved:
Because the Sales Planning team helped Sales close more business, demand for their insights grew across the organization – ultimately bringing the team more projects and more business.
Because users no longer have to download raw data, chart it, and slot it into a deck, they spend less time tracking down data and more time extracting useful insights for clients.
Varick has delivered competitive spend info to a number of clients who don’t have bandwidth to source data themselves – enabling them to add additional value for their clients.
How switching from a competitor helped Booyah
save time and increase operational efficiency
Booyah user adoption significantly increased, enabling more team members to gain insights quickly and provide immediate value for their clients.
15
active users
7,906
actions taken
70%
active business days in Explorer
With a single tool for digital ad insights, the team spends less time searching for data and more time optimizing media spend and flighting on behalf of their clients.
Access to creative strategies empowered Booyah to help clients further differentiate their digital strategies - leading to more projects and more business.
More customer 
“We knew there was a gap in our intelligence research. We didn’t have a tool and there isn’t really a good alternative tool to do what Pathmatics does. It was a known pain point and I’m glad we are able to close that hole in our visibility with Pathmatics.”
“Our tool is extremely valuable, every quarter we present our data to executive leadership. Pathmatics is most accurate for display vs Comscore or Nielsen.”
“I've used a handful of ad intelligence tools over the past few years and Pathmatics is by far the best. Its design is clean, the data is easy to understand, and the people are awesome!!!”
“We manage a very competitive cyclical business, so there’s no room for error. [Pathmatics] learned our business in a very short time and delivered exactly what we needed so we could focus on beating the competition throughout the season. Excellent job, Pathmatics! We’ve already renewed!”
“The whole site is pretty self-explanatory and easy to navigate yourself. For what I use it for, I think it is helpful and it does its job. I think it’s a pretty cool tool”
“We’ve added a whole wave of new revenue by expanding our clients’ budgets and getting them into some of these little channels and more.”
“I know there’s some other vendors like Pathmatics we talked to and looked at, but they didn’t have the scale or the full breadth of metrics in their suites. I don’t know if any of them could have addressed what Pathmatics produces from a complete picture perspective to be able to confidently talk to a client or prospect about their own campaigns or about their competitor’s campaigns and then the entire market.”
“Our clients have all been impressed with the amount and the variety of data that we have been able to provide them with the help of Pathmatics. As Pathmatics continues to improve existing platforms and expand into new ones it seems likely that the variety and quality of data will only continue to improve.”
“Pathmatics listened to our goals and instead of fitting our needs into an off-the-shelf dataset, they brought ideas we couldn’t find anywhere else… Pathmatics managed the entire process, developing custom formulas that now feed into our marketing mix model.”
