Sarah Fleishman
September 13, 2021
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: should I be advertising on Twitter? Which brands are advertising on Twitter and how much are they spending? How do brands’ Twitter messaging strategies differ? Are video tweets more popular than photo?
Pathmatics and its services are not sponsored by or affiliated with Facebook, Instagram, Twitter, or YouTube.
Here’s how you’ll be able to analyze Twitter advertising:
Analyze the Twitter messaging and spending strategies of a single brand.
Check it out Check it outCompare the Twitter advertising strategies of up to 20 brands at a time.
Check it out Check it outEvaluate Twitter ad tactics across entire categories, like Financial Services, etc.
Check it out Check it out
Data: see promotional offers, creative messaging, spend, impressions, and flighting for every creative.
Insight: see how some of the most successful global brands, like Kraft Heinz, position their products.
Action: exceed your campaign goals with winning creatives.
Data: see which promoted Tweets they’re using (status, etc.).
Insight: understand tactics brands use to reach audiences.
Action: adjust your Twitter ad strategies.
"Seeing the different branding of advertisers out there, it allows you to get a good idea of the look and feel of their brand identity.”
Data: see SOV across your competitors.
Insight: know who’s taking share and how they’re doing it.
Action: adjust your strategies to de-position competitors.
Data: compare historical impressions and spending habits apples-to-apples and understand how much major brands, like Nestle and PepsiCo, are investing on Twitter
Insight: see spikes and drops in spending and know when a new product is launched.
Action: adjust your spending to take share from competitors.
“Our team uses Pathmatics for up to date digital and social spend amongst our competitors. The data is great but what is also really helpful for our team is the creative examples which can help show brand direction and deals.”
Data: see how promotional offers, spend, and creative messaging and flighting differs across brands.
Insight: analyze how media strategies differ across the most successful brands in industries, like Food & Drink, etc.
Action: tune your creatives with eye-catching creative and more effective CTAs.
Data: answer questions like, how much is Nestle, Kraft, and Unilever spending on Twitter ads?
Insight: understand who your Twitter spend competitors are.
Action: adjust your budgets or drill into top brands to de-position them.
“Competitive monitoring of spend, creative, and channel mix within our competitive set for our clients. Social reporting is much more accurate than [competitor] and ability to see more detail into specific digital executions is key.”
Here’s how you’ll be able to compare Twitter advertising with other channels:
Compare spend on Twitter versus other channels across competitors.
See how a brand’s Twitter creative design and messaging differs from other channels.
See a brand’s spend Twitter versus other channels over time.
See which sites and social media platforms are taking brand budget – and where Twitter stacks up.
Twitter’s user base is much younger than Facebook’s and marketers are challenged to reach this audience.
And considered the best network for customer engagement, Twitter is growing.
Marketers need to understand how their competitors are using Twitter to reach their audiences.
“This has been great for us to be able to dive into our competitors' activity and to see where it could benefit our clients to start advertising. We use the data to visualize share of voice and to identify the right mix of advertising spend, based on what the competitors are currently doing.”
“I like the quick and straightforward infographics that are provided with each data pull - I often implement the spend/impressions over time charts directly into tactical decks for my client. I also track quite a few brands, so it's helpful to be able to 'follow' those advertisers and see impression spikes right away on my homepage.”
“We pull SOV data for our competitive analysis. It clearly lays out the media spend across digital, social and native channels...This tool is very user friendly and downloads are almost always instant. It also allows for pulling multiple brands at the time, making it very easy to compare our client with its competitors. I like the feature of saving comparison so you can retrieve it later for further edits. The option to export results in Excel Infographic and PPT is also amazing. Its super easy to download creative screenshots - we get this request a lot and find this tool super helpful.”
For those who prefer to access their data from our award winning UI...
For those who need their data integrated with other platforms via our data feed…
For those who need their data organized a bit differently via our custom data solutions...
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