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Matthew Bozin
March 19, 2021
For a single brand...
Know everything about their Twitter creatives
Data: see promotional offers, creative messaging, spend, impressions, and flighting for every creative.
Insight: see how some of the most successful global brands, like Kraft Heinz, position their products.
Action: exceed your campaign goals with winning creatives.
Know which types of ads are dominating
Data: see which promoted Tweets they’re using (status, etc.).
Insight: understand tactics brands use to reach audiences.
Action: adjust your Twitter ad strategies.
User Tip from Mo S. (5/5 rating on G2Crowd)
"Seeing the different branding of advertisers out there, it allows you to get a good idea of the look and feel of their brand identity.”
For multiple brands...
Compare their share of voice on Twitter
Data: see SOV across your competitors.
Insight: know who’s taking share and how they’re doing it.
Action: adjust your strategies to de-position competitors.
Compare competitor spend over time
Data: compare historical impressions and spending habits apples-to-apples and understand how much major brands, like Nestle and PepsiCo, are investing on Twitter
Insight: see spikes and drops in spending and know when a new product is launched.
Action: adjust your spending to take share from competitors.
User Tip from Jonathan P., Assistant Strategist (4/5 rating on G2Crowd)
“Our team uses Pathmatics for up to date digital and social spend amongst our competitors. The data is great but what is also really helpful for our team is the creative examples which can help show brand direction and deals.”
For an entire category of brands...
Compare their Twitter creatives
Data: see how promotional offers, spend, and creative messaging and flighting differs across brands.
Insight: analyze how media strategies differ across the most successful brands in industries, like Food & Drink, etc.
Action: tune your creatives with eye-catching creative and more effective CTAs.
Know who is spending big on Twitter
Data: answer questions like, how much is Nestle, Kraft, and Unilever spending on Twitter ads?
Insight: understand who your Twitter spend competitors are.
Action: adjust your budgets or drill into top brands to de-position them.
User Tip from Matthew T. (4.5/5 rating on G2Crowd)
“Competitive monitoring of spend, creative, and channel mix within our competitive set for our clients. Social reporting is much more accurate than [competitor] and ability to see more detail into specific digital executions is key.”
