Matthew Bozin
January 04, 2022
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: who is investing the most on video advertising? How much are they spending and when? Should I increase my video advertising? On which sites are brands spending the most on video? How do brands’ strategies differ across mobile and desktop video?
Here’s how you’ll be able to analyze video advertising:
Drill down into the video creative, messaging, spending, and site strategies for a single brand.
Check it out Check it outCompare the video ad strategies of a set of brands, products, or competitors apples-to-apples.
Check it out Check it outAnalyze video ad tactics across entire categories, like Telecom, etc.
Check it out Check it out
Data: see what video ads a brand has or had in market.
Insight: understand how their video ads compare and which remained in market longest.
Action: adjust your mobile and desktop video ad strategies to de-position competitors.
Data: gain insight into messaging, audio, spend, impressions, and flighting for each ad.
Insight: understand the brand strategies of the biggest brands in the world, like Verizon and Coca-Cola.
Action: pump up your video ad game with eye- and ear-catching content.
Data: see which sites are taking the majority of a brand’s desktop and mobile video ad budget.
Insight: understand where a brand’s video ad audiences are.
Action: tune your ad strategies or adjust your site mix.
“The simplicity of the platform is the most prominent feature -- displays all the information in a very easy-to-read-manner, displays the actual creative used which is a great way to compare creative + provides impression levels/breakdowns by day so you can measure specific flight dates/time in market.”
Data: gain visibility into SOV across the brands you care about.
Insight: understand who’s taking share and how.
Action: focus your video efforts to take share.
Data: compare historical spending habits apples-to-apples.
Insight: understand competitor video buying seasonality.
Action: predict competitor future buys and adjust video investment to better reach audiences.
“The ability to gather programmatic information and creative insight into your competitors is the best I've seen when compared to other tools…The use of video by competitors, video lengths, formats, environments and split by device has been very useful.”
Data: compare how promos, video ad content, and spend differs across a category of brands.
Insight: see the way the most successful brands tell stories about their products in categories, like Computers & Consumer Electronics, etc.
Action: ensure your ads contain attention-grabbing content.
Data: see who is and isn't spending big in a given industry.
Insight: understand who your video ad competitors are.
Action: tune your video budgets and avoid waste.
“Getting a better understanding of digital spend, top sites and creative across category for ad-hoc or planning requests.”
Here’s how you’ll be able to compare video advertising with other channels:
Compare spend on desktop and mobile video versus other channels across competitors.
See how a brand’s video creative design and messaging aligns with creatives on other channels.
See a brand’s spend on video versus other channels over time.
See how brands are buying video impressions: direct or programmatically.
With video accounting for half of display budgets and growth expected, advertisers are adjusting their strategies on the fly.
Consumers form an impression about your brand in a 10th of a second, so your video ad content matters.
Ad space is crowded, so marketers need to understand their competitors’ ad strategies.
“We also use the tool to track display and video media activity for our competitors, and the tool gives good insight into which formats our competitors are using and which websites they are running on. The tool has also been helpful in letting us understand the creative that our competitors are running so that we may use these learnings to inform the development of our own creative.”
“It's one of the best competitive systems I have ever used!”
“I know there’s some other vendors like Pathmatics we talked to and looked at, but they didn’t have the scale or the full breadth of metrics in their suites. I don’t know if any of them could have addressed what Pathmatics produces from a complete picture perspective to be able to confidently talk to a client or prospect about their own campaigns or about their competitor’s campaigns and then the entire market.”
For those who prefer to access their data from our award winning UI...
For those who need their data integrated with other platforms via our data feed…
For those who need their data organized a bit differently via our custom data solutions...
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