January 04, 2022
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: who is investing the most on video advertising? How much are they spending and when? Should I increase my video advertising? On which sites are brands spending the most on video? How do brands’ strategies differ across mobile and desktop video?
Here’s how you’ll be able to analyze video advertising:
Drill down into the video creative, messaging, spending, and site strategies for a single brand.Check it out Check it out
Compare the video ad strategies of a set of brands, products, or competitors apples-to-apples.Check it out Check it out
Here’s how you’ll be able to compare video advertising with other channels:
With video accounting for half of display budgets and growth expected, advertisers are adjusting their strategies on the fly.
Consumers form an impression about your brand in a 10th of a second, so your video ad content matters.
Ad space is crowded, so marketers need to understand their competitors’ ad strategies.
“We also use the tool to track display and video media activity for our competitors, and the tool gives good insight into which formats our competitors are using and which websites they are running on. The tool has also been helpful in letting us understand the creative that our competitors are running so that we may use these learnings to inform the development of our own creative.”
“It's one of the best competitive systems I have ever used!”
“I know there’s some other vendors like Pathmatics we talked to and looked at, but they didn’t have the scale or the full breadth of metrics in their suites. I don’t know if any of them could have addressed what Pathmatics produces from a complete picture perspective to be able to confidently talk to a client or prospect about their own campaigns or about their competitor’s campaigns and then the entire market.”
Ready to answer your digital marketing questions?