William Merchan
September 08, 2020
For a single brand...
See their video ads
Data: see what video ads a brand has or had in market.
Insight: understand how their video ads compare and which remained in market longest.
Action: adjust your mobile and desktop video ad strategies to de-position competitors.
Know everything about their video ads
Data: gain insight into messaging, audio, spend, impressions, and flighting for each ad.
Insight: understand the brand strategies of the biggest brands in the world, like Verizon and Coca-Cola.
Action: pump up your video ad game with eye- and ear-catching content.
Know which sites are taking video budget
Data: see which sites are taking the majority of a brand’s desktop and mobile video ad budget.
Insight: understand where a brand’s video ad audiences are.
Action: tune your ad strategies or adjust your site mix.
User Tip from Sania H. (4/5 rating on G2Crowd)
“The simplicity of the platform is the most prominent feature -- displays all the information in a very easy-to-read-manner, displays the actual creative used which is a great way to compare creative + provides impression levels/breakdowns by day so you can measure specific flight dates/time in market.”
For multiple brands...
Compare their video ad share of voice
Data: gain visibility into SOV across the brands you care about.
Insight: understand who’s taking share and how.
Action: focus your video efforts to take share.
Compare their spending over time
Data: compare historical spending habits apples-to-apples.
Insight: understand competitor video buying seasonality.
Action: predict competitor future buys and adjust video investment to better reach audiences.
User Tip from G2Crowd reviewer (4/5 rating)
“The ability to gather programmatic information and creative insight into your competitors is the best I've seen when compared to other tools…The use of video by competitors, video lengths, formats, environments and split by device has been very useful.”
For an entire category of brands...
Compare their video creatives
Data: compare how promos, video ad content, and spend differs across a category of brands.
Insight: see the way the most successful brands tell stories about their products in categories, like Computers & Consumer Electronics, etc.
Action: ensure your ads contain attention-grabbing content.
Know who the biggest video spenders are
Data: see who is and isn't spending big in a given industry.
Insight: understand who your video ad competitors are.
Action: tune your video budgets and avoid waste.
User Tip from agency customer
“Getting a better understanding of digital spend, top sites and creative across category for ad-hoc or planning requests.”
