Matthew Bozin
January 04, 2022
For advertisers and agencies...
See brands’ mobile and desktop YouTube video ads
Data: gain insight into promotional offers, messaging, audio, spend, impressions, and flighting for each creative.
Insight: understand the positioning strategies and tactics the most successful brands in the world use to dominate – including your competitors.
Action: pump up your YouTube video ad game with eye- and ear-catching.
Compare brands’ spend on YouTube vs. other sites
Data: see how much brands like Apple, Samsung, Paypal and more are spending on YouTube ads relative to other sites.
Insight: compare ad spend across brands and sites.
Action: tune your YouTube advertising strategies and anticipate the moves of your competitors.
User Tip from Santia N., Media Planning Supervisor (4.5/5 rating on G2Crowd)
“I love how nice the UX is, basically anything you want to do is accessible! I also like how easy it is to dig deep into direct sites as well as the programmatic spend. The video creative feature is really helpful as you are able to quickly download and see pre-roll ads. It's also nice how far back it goes in terms of collectible data. The way you can click into the charts to gain additional information that's broken out easily is also great.”
For publishers...
See which brands are taking YouTube budget
Data: gain insight into top spenders on YouTube.
Insight: understand who’s taking budget from you, how much, and when.
Action: target the right prospects.
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Compare brands’ spend on YouTube vs. other sites
Data: see which sites and social media platforms are taking brand budget from your target customers.
Insight: size up your customers by understanding your share of wallet.
Action: strengthen your value proposition, close more business, and retain your customers’ business.
User Tip from G2Crowd reviewer (4.5/5 rating on G2Crowd)
“Fantastic source of information on advertising spend and habits of our prospects and clients. Insight into video habits and spend of prospects - what are they spending their money on and where are they spending it.”
