Matthew Bozin
January 04, 2022
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: which brands are spending the most on YouTube? How much are they spending and when? How do my competitors’ YouTube messaging strategies differ? Which audiences are brands targeting on YouTube? Are story posts more popular than link posts?
Pathmatics and its services are not sponsored by or affiliated with Facebook, Instagram, Twitter, or YouTube.
Advertisers love to understand brands’ YouTube buying strategies…
To compare how they’re buying on YouTube, how much they’re spending and when, and how their creative messaging strategies differ.
Publishers love to understand brands’ YouTube buying strategies…
To see who’s buying on YouTube, how much they’re spending and when, and who (and how) they should target.
Data: gain insight into promotional offers, messaging, audio, spend, impressions, and flighting for each creative.
Insight: understand the positioning strategies and tactics the most successful brands in the world use to dominate – including your competitors.
Action: pump up your YouTube video ad game with eye- and ear-catching.
Data: see how much brands like Apple, Samsung, Paypal and more are spending on YouTube ads relative to other sites.
Insight: compare ad spend across brands and sites.
Action: tune your YouTube advertising strategies and anticipate the moves of your competitors.
“I love how nice the UX is, basically anything you want to do is accessible! I also like how easy it is to dig deep into direct sites as well as the programmatic spend. The video creative feature is really helpful as you are able to quickly download and see pre-roll ads. It's also nice how far back it goes in terms of collectible data. The way you can click into the charts to gain additional information that's broken out easily is also great.”
Data: gain insight into top spenders on YouTube.
Insight: understand who’s taking budget from you, how much, and when.
Action: target the right prospects.
Data: see which sites and social media platforms are taking brand budget from your target customers.
Insight: size up your customers by understanding your share of wallet.
Action: strengthen your value proposition, close more business, and retain your customers’ business.
“Fantastic source of information on advertising spend and habits of our prospects and clients. Insight into video habits and spend of prospects - what are they spending their money on and where are they spending it.”
The YouTube advertising ecosystem is massive and advertisers have to keep up with changing media consumption.
And with YouTube video ad spend continuing double-digit growth without sufficient reporting, optimizing your media strategies is tough.
Ad space is crowded on the platform, so it’s important to understand how competitors are buying and selling on YouTube.
“I love the way Pathmatics breaks down Advertiser spend by channel, brand, site, etc. It helps on a macro scale understand how & where advertisers are spending on advertising….its seamless colorful display is vibrant and extremely user-friendly for beginners & experts”
“The ability to see top spenders of a property and also top properties that an advertiser invests into. I also like that we are able to see which devices the assets are for, and what percentage of their spend goes into which device, such as mobile, desktop display, and desktop video.”
“There's finally an accurate tool to see competitive data down to the site level. I use this tool every day to see what competitors and current brands are doing within display and social.”
For those who prefer to access their data from our award winning UI, Explorer...
For those who need their data integrated with other platforms via our data feed…
For those who need their data organized a bit differently via our custom data solutions...
January 04, 2022
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