January 04, 2022
Quickly and easily access creatives, spend, and impression data to track your competitors across social, display, mobile, video, and native.
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Answer questions like: which brands are spending the most on YouTube? How much are they spending and when? How do my competitors’ YouTube messaging strategies differ? Which audiences are brands targeting on YouTube? Are story posts more popular than link posts?
Advertisers love to understand brands’ YouTube buying strategies…
To compare how they’re buying on YouTube, how much they’re spending and when, and how their creative messaging strategies differ.
The YouTube advertising ecosystem is massive and advertisers have to keep up with changing media consumption.
And with YouTube video ad spend continuing double-digit growth without sufficient reporting, optimizing your media strategies is tough.
Ad space is crowded on the platform, so it’s important to understand how competitors are buying and selling on YouTube.
“I love the way Pathmatics breaks down Advertiser spend by channel, brand, site, etc. It helps on a macro scale understand how & where advertisers are spending on advertising….its seamless colorful display is vibrant and extremely user-friendly for beginners & experts”
“The ability to see top spenders of a property and also top properties that an advertiser invests into. I also like that we are able to see which devices the assets are for, and what percentage of their spend goes into which device, such as mobile, desktop display, and desktop video.”
“There's finally an accurate tool to see competitive data down to the site level. I use this tool every day to see what competitors and current brands are doing within display and social.”
For those who prefer to access their data from our award winning UI, Explorer...
For those who need their data integrated with other platforms via our data feed…
For those who need their data organized a bit differently via our custom data solutions...
Ready to answer your digital marketing questions?