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Video: Rise of the D2C Disruptors

April 24 2019

We all know it--direct-to-consumer (D2C) brands have become widely successful, and at the Adobe Summit last week I had the chance to share a bit of data about these brands and how they are shifting the industry.

Total spend by brand

During the session I analyzed data across social, native, desktop display and video, and mobile display and video for the major D2C brands, all of which match the following criteria: 

  • Category disruptors  
  • Mobile native brands (app-centric companies)
  • Brands where marketing drives the majority of growth

D2C brand spend month over month 

Watch the video below for a take a deep dive into the creative, spending, and flighting strategies of top D2C brands including Casper, Peloton, Netflix, MeUndies, and more.

 

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>  The Evolving Strategies of D2C Disruptors

>  Best Practices for Incorporating Digital Into Your Marketing Mix Models

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William Merchan
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