Brands

Quickly understand your competitive landscape. In Pathmatics Explorer, gain insight into creative strategies, digital media placements, sites where creatives are running, buying strategies, device strategies, and your competitors’ advertising networks. Find ways to monopolize digital channels, avoid penetrated channels, and out-perform competitors with eye-catching creative and more effective calls-to-action.

“If we see something a competitor is doing really well, like homepage takeovers on ebay.com. It helps us to plot our course so we don’t run a day after them.”

Digital Media Planner, Geico

“Through Pathmatics my team is able to track our competitors digital spend and placements. The ability to see top creatives and where they are placed is vital to our planning efforts.”

G2 Crowd Reviewer, Caroline G.

Don’t wait for reports from your publishers. Monitor your campaigns to see when and where your creatives launched and your ad placement on each page. Quickly optimize placement, creative messaging, and calls-to-action, and audit your ad tech partners and sites to ensure they’re delivering on their promises.

“I have realized the benefits of their visual reporting customized to directly compare with our own campaigns…”

G2 Crowd Reviewer, C. Sean P.

“Ability to go deep on competitive buying strategy as well as our own buying process. We've used Pathmatics to understand our exposure to unsafe sites that we've blocked, etc.”

G2 Crowd Reviewer