They say a picture’s worth a thousand words. Digital ads offer a snapshot of go-to-market strategy.
Gain insight into promotional offers, target markets, positioning strategies, and tactics the most successful brands in the world use to dominate – including your competitors.
“The site's content is very relevant and accessing the content is incredibly user-friendly! It provides so many insights into both digital and social competitive trends that we wouldn't be able to obtain through our standard competitive reporting.”
Quickly understand your competitors’ digital advertising strategies.
Tune your creative, targeting, channel, and buying strategies to outperform competitors with data-driven media strategies.
“If we see something a competitor is doing really well, like homepage takeovers on ebay.com. It helps us to plot our course so we don’t run a day after them.”
Gain insight into competitor messaging, audience targeting, site targeting, spend, impressions, and flighting for every creative.
Crush your campaign goals with eye-catching creative and more effective calls-to-action.
“Putting our brands on sites the competition is on but the brand is not. I'm able to use the site list to create whitelists and blacklists. We also use Pathmatics for copy and design examples to help our team. It helps our creative team to see past creative from other brands and current brands when producing new creative.”
Don’t wait for reports from your publishers or ad platform partners; see when and where your creatives launched and your ad placement as early as 24 hours after launch.
Optimize placement, creative messaging, and CTAs, reallocate budgets, and audit your partners ahead of your competition.
“Pathmatics has easily allowed us to quickly check the competitive landscape in order to understand what is new. You are easily able to filter by date in order to quickly see the most recent new units competitors have released and also understand what new sites competitors are spending money against. This easily helps us understand if competitors have new partnerships we need to be aware of.”
Deliver data-driven reports to leadership with one-click exports of any insights within Explorer.
Use competitive intelligence analysis to build compelling cases to earn more budget and justify digital investments.
“Our tool is extremely valuable, every quarter we present our data to executive leadership. Pathmatics is most accurate for display vs Comscore or Nielsen.”
For those who prefer to access their data from our award winning UI... Explorer is our digital ad intelligence platform
For those who need their data integrated with other platforms...Connect is our digital ad intelligence data feed
For those who need their data organized a bit differently... Custom is our tailored digital ad intelligence solution