With our second episode, we've shifted focus to a member of our Sales team, and a key Executive... King, our Chief Dog Officer (CDO) is an absolute necessity to the hierarchy at Pathamtics.
As such, our Top-Dog has some strong opinions on his favorite ads. This week, we take a look at a Petco Ad for Acana dog food, proving our furry friends are even more adorable in slo-mo.
We know it's challenging, but if you're able to look past the cute pooches, we can glean some real insights into Petco's ad spend.
Taking a look at the Geo Breakdown on Pathmatics Explorer, we find social spend YTD is concentrated on the west coast, with 13% spent in California alone, primarily in Los Angeles.
Cutting that in half, Texas comes in a distant second place with 7%, followed by Pennsylvania with 6% and New York, and Florida rounding out the top five. We don't know if it's the California sun or year-round dog parks, but Petco has set their sights on the Golden state and that Hollywood canine community.
About This Ad: M&C Saatchi - LA, Inc. (Agency), Anomaly (Creative Agency), Horizon Media (Media Agency)
After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.