American Express Company Top Desktop Advertiser for September
October 28 2014 by Gabe Gottlieb
We recently released September's Top Desktop Advertisers and American Express took the #1 spot followed by Verizon and Capital One Financial Corporation rounding out the top 3. Here is a look at American Express' desktop advertising activity over the month of September:
DAILY IMPRESSION SHARE:
WHO IS AMERICAN EXPRESS BUYING IMPRESSIONS FROM?
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A self-proclaimed "data hound," Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and decided to join forces with Tom Lorimor to level the playing field. Now, five patents later, the Co-Founder and CEO of Pathmatics is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.