Business Insider recently reported on Apple, Inc.’s digital advertising spend, and how it compares to rival Samsung's spend for the current year. Using data from Pathmatics, given exclusively to Business Insider, the desktop, mobile, and video strategies for the two brands were analyzed after Apple stopped disclosing its advertising spend in their latest annual report. While Apple’s digital spend has decreased YOY, they are still outspending Samsung by 179% on advertisements for competing products.
Nearly all of Apple’s digital spend has gone to direct deals in 2016, illustrating a different advertising strategy than Samsung, who has allocated only 60% of their digital budget towards direct buys.
"With 100% of Apple’s budget allocated to direct deals with publishers, it’s obvious brand integrity and ad safety is a key concern to one of the market’s biggest advertisers. Safe guarding your brand isn’t exclusively a burden for major spenders however, everyone from big retailers to small ecommerce operators need transparency to ensure their campaigns are being executed as promised.” -Gabe Gottlieb, CEO of Pathmatics
Image from Business Insider.