Brand of the Week: CBS

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Nowadays, the battle for your attention amongst media and television networks is hotter than ever. Not only are the traditional media companies upping their game with original series and shows, they have to in order to compete with the more non-traditional, streaming services that are competing fiercely for you to cut cable ties. This month, CBS premiered their new drama Training Day starring Bill Paxton and Justin Cornwell, and invested heavily in display advertising to promote the new show. CBS invested in a homepage takeover on IMDB February 2nd, the day Training Day premiered. Between the page skin and 300x250 medium rectangle ad types in the screenshot below, nearly $1.2M was dished out on that day alone.

CBS also got into the streaming game turning their once-free online service into CBS All Access, a full-fledged streaming competitor with paid subscriptions. The service boasts original shows that are only available through All Access, prompting a large desktop ad campaign across a portion of CBS Interactive’s publishing sites.

This week’s report looks at the the desktop strategy over the last thirty days for CBS, including spend and impression data, top sites, partners, creatives and more. Click below to get your copy.