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Looking to rent a new place, buy a car, or a home? Experian Consumer Services is looking for you online! The advertiser has ramped up their digital spend significantly in 2017, dropping just over $1M across display, mobile, and video in the past thirty days alone. During the same timeframe last year, Experian Consumer Services only spent $364K on digital. Where are they investing their increasing ad budget? See more insights from their digital strategy below, or download the full Brand of the Week report in its entirety here.
Experian Consumer Services released 111 unique digital creatives from January 21st, 2017 to March 1st, garnering the brand over 86M impressions. The largest portion of their digital budget went towards desktop/display advertising, capturing 42% of Experian’s spend. Desktop video followed as the second top channel for the brand by spend, with 34% share, and mobile video came in third with 18% share.
The top creative for Experian over the last month was a video ad that had a flight date of January 19th, and was last seen on February 24th. Over $362K was invested in this creative that was placed on several YouTube channels, and YouTube’s Homepage:
Source: Pathmatics US Data. Watch the full creative here.
Click below to download Experian Consumer Services' entire digital strategy over the last thirty days including spend and impression insights, top creatives, publishers, adtech partners, and more.