For agencies and sellers looking to court the brand, stay focused on display. Hertz prioritized display as their top device-type for the year and the channel has consumed nearly 90% of the brand’s digital budget over the last thirty days. Download The Hertz Corporation’s entire display strategy, including spend and impression data, here and read on for more insights.
Display Spend Up, Fueled By Direct Buys
Direct Site Targets
3. FTW USA Today
See The Hertz Corporation's Full Display Advertising Strategy [Free Report]
To see exactly how The Hertz Corporations has been spending their display budget over the last thirty days, including top sites and programmatic spend, download the latest Brand of the Week report below.
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.