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Brand of the Week: Mars, Incorporated

October 14 2016 by Jordan Kramer
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Halloween candy is everywhere - from my desk, to the lunch table, and every conference room in between - and also online. With all of this candy in the air, Mars Incorporated just announced an international media buying review in the U.K., China, India, Germany, Australia, New Zealand, Japan and Southeast Asia. Let the RFP process begin - but first, lets look at some digital advertising insights from the giant company behind some of your favorite candy.
In the past thirty days, Mars, Incorporated spent an average of $16K per day on desktop advertising in the U.S. In addition to M&M’s, Snickers, Twix, and other familiar candy bars, the large parent company also counts Uncle Ben’s, Goodness Knows, and others underneath its umbrella. Recently, the brand has been targeting a certain holiday for obvious reasons:
This week’s brand report takes a look at Mars, Incorporated's U.S. desktop strategy, including top creatives, top sites, buying partners, plus spend and impression data. Sign up to receive the report and a new brand report each week.
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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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