Pathmatics Blog

Brand Reports |

1 MIN READ

Brand of the Week: SABMiller & Molson Coors

October 06 2016
Subscribe to our newest report -- The Brand of the Week!
 
Last week, Molson Coors announced a large media agency review for their US, Canada and UK business. The RFP race is now on as the brand is expecting to make a decision in the first quarter of 2017. Pathmatics' proprietary data is able to give us a cross-channel snapshot of SABMiller & Molson Coors' digital activity, including impression and spend data, partner insights, creative detail, and site information. Data that saves a ton of time during the long and strenuous RFP research process.
 
In the past thirty days, the beverage company has favored a direct strategy targeting ESPN as its top site with high-value, homepage placements.
 
Screenshot_2016-10-05_15.04.44.png 
 
Take a deep dive into the last 30 days of SABMiller & Molson Coors' desktop advertising to unveil more of their digital strategy and how they are spending their ad dollars.
 
Sign up to receive the report and a new brand report each week.
 
Sign Me Up For Weekly Insights 
 

New Call-to-action


 

About Author

Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

Related Posts
MINI Brand Spotlight: 3rd Concept Electric Vehicle and Spring Sales
MINI Brand Spotlight: 3rd Concept Electric Vehicle and Spring Sales
Brand Spotlight: NBA
Brand Spotlight: NBA
Brand Spotlight: The Bouqs Company
Brand Spotlight: The Bouqs Company