Pathmatics Blog

Top Advertiser Reports |

1 MIN READ

Brand of the Week: Tempur Sealy

December 03 2016 by Jordan Kramer
Subscribe to our newest report -- The Brand of the Week!
 
Mattress maker Tempur Sealy is said to be on the lookout for agency partners to handle its $65M yearly account. Desktop advertising currently consumes about a third of their digital budget across desktop, mobile and video - with desktop spend topping $250K during Q3. While direct buys are the favored purchasing method overall, consuming 65% share of their digital spend over the last thirty days, their desktop plan uses a different strategy.
 
Ninety eight percent of Tempur Sealy’s desktop spend was budgeted towards ad networks over the last thirty days, with Google AdX + AdSense claiming the largest piece of the pie with 81%. Amazon’s ad network followed far behind with 17% of the brand’s desktop/display spend. AOL was the top site for Tempur Sealy with 11% spend share, followed by Fox News Digital, and Slickdeals.net.
 
Tempur_Sealy.png 
This week’s brand report takes a look at Tempur Sealy's desktop strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data. Sign up to receive the report and a new brand report each week.
 
Sign Me Up For Weekly Insights 
 

New Call-to-action


 

About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

Related Posts
Digital Video Advertising Trends: Top Players in 2020
Digital Video Advertising Trends: Top Players in 2020
Top Facebook Advertisers H1 2020
Top Facebook Advertisers H1 2020
Inaugural Rookie of the Year Report Showcases 2019's Biggest Movers
Inaugural Rookie of the Year Report Showcases 2019's Biggest Movers
Would you like to be a contributor ?

Contact Us