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Mattress maker Tempur Sealy is said to be on the lookout for agency partners to handle its $65M yearly account. Desktop advertising currently consumes about a third of their digital budget across desktop, mobile and video - with desktop spend topping $250K during Q3. While direct buys are the favored purchasing method overall, consuming 65% share of their digital spend over the last thirty days, their desktop plan uses a different strategy.
Ninety eight percent of Tempur Sealy’s desktop spend was budgeted towards ad networks over the last thirty days, with Google AdX + AdSense claiming the largest piece of the pie with 81%. Amazon’s ad network followed far behind with 17% of the brand’s desktop/display spend. AOL was the top site for Tempur Sealy with 11% spend share, followed by Fox News Digital, and Slickdeals.net.
This week’s brand report takes a look at Tempur Sealy's desktop strategy in the U.S., including top creatives, top sites, buying partners, plus spend and impression data. Sign up to receive the report and a new brand report each week.