Last month’s Father’s Day was a large focus for the company, known for it’s high-end coolers and other products appealing to the outdoor, hunting, fishing, rodeo and barbeque verticals. With masculine messaging and images in their creatives, the brand has increased their display presence accounting for 87% of their digital spend. Read on for highlights from YETI's recent creative campaigns, and download their entire display strategy in our new Brand of the Week Report.
Nothing Soft About It
Another creative set for YETI's soft cooler campaign features the messaging, “Opens Wider. Stays Out Longer.” alongside an image of man in a flannel shirt easily reaching into a cooler in the woods. This creative is targeted specifically to the hunting vertical, touching publishers like Outside Online and National Geographic.
For the boaters of the world, YETI used tailored their soft cooler creatives in a different way. The soft cooler sits atop a rock next to a canoe and a fishing pole, encouraging the consumer to “Throw Back Cold Ones.” Who wants to be on a boat and not have ice cold beverages to choose from? Not the YETI consumer whom the brand was trying to target on sites like Boating Magazine, Bass Master, Sport Fishing Magazine, and Saltwater Sportsman.
Built for the Wild
For the fishing crowd, a similar creative with the same messaging has an image of waves across the the cooler and was targeted directly to Marlin Magazine.
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