Last month’s Father’s Day was a large focus for the company, known for it’s high-end coolers and other products appealing to the outdoor, hunting, fishing, rodeo and barbeque verticals. With masculine messaging and images in their creatives, the brand has increased their display presence accounting for 87% of their digital spend. Read on for highlights from YETI's recent creative campaigns, and download their entire display strategy in our new Brand of the Week Report.
Nothing Soft About It
Another creative set for YETI's soft cooler campaign features the messaging, “Opens Wider. Stays Out Longer.” alongside an image of man in a flannel shirt easily reaching into a cooler in the woods. This creative is targeted specifically to the hunting vertical, touching publishers like Outside Online and National Geographic.
For the boaters of the world, YETI used tailored their soft cooler creatives in a different way. The soft cooler sits atop a rock next to a canoe and a fishing pole, encouraging the consumer to “Throw Back Cold Ones.” Who wants to be on a boat and not have ice cold beverages to choose from? Not the YETI consumer whom the brand was trying to target on sites like Boating Magazine, Bass Master, Sport Fishing Magazine, and Saltwater Sportsman.
Built for the Wild
For the fishing crowd, a similar creative with the same messaging has an image of waves across the the cooler and was targeted directly to Marlin Magazine.
See YETI's Full Display Strategy
Subscribe to the Brand of the Week to get the report on YETI's entire display strategy including how the brand is buying across device-types, which adtech partners they are utilizing, and top sites by investment.
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.