Our US Report showed how COVID-19 is having a transformational impact across the digital advertising landscape. And with the ongoing pandemic, Pathmatics has seen, firsthand, the incredible trends across industries including travel, sports, telecom, fast food, streaming, and more. In this report we dive into the global implications of COVID-19, and examine how Canadian and European advertisers, across 20 industries, and six digital channels have responded in the wake of the virus.
Download the report to learn:
- How digital advertisers across 4 regions have shifted keywords strategies across social channels
- Which industries have been most affected across all regions, including auto, CPG, entertainment, travel, and retail
- How top advertisers' creative and messaging strategies have continued to evolve throughout the pandemic
Because, as the world economy continues to ebb and flow with unpredictability, and the marketing and digital advertising landscapes adjust to this new reality, Pathmatics remains committed to bringing you the most extensive and meaningful digital insights to help drive your global strategies, as we navigate this new terrain together.
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.