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Pathmatics Blog
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Enterprise-Ready: Explorer Marketing Intelligence Updates

November 12 2019 by Greg Rosen

If you've been keeping up with us this in 2019 you already know it's been a busy year of growth and innovation for Pathmatics and our flagship, enterprise-ready product, Explorer. The year isn't over yet, and neither is our hard work (just wait until you see what we've got in store for 2020) but with another round of recent enhancements, we thought it was time for an update.

Here's what we've been up to this month, and last quarter--in case you missed it. 

November Updates 

Say πŸ‘‹ to our new Admin tool


Screen Shot 2019-11-12 at 1.36.53 PM


Explorer customers can now assign an admin role to key players on their team, allowing for quick and easy account management. Admin users can now: 

  • Instantly add and remove users Before
  • View basic usage information
  • See a list everyone who has access to Pathmatics, so they can ensure everyone is approved 

Check out our revamped login screen, with SSO

Hate remembering passwords? Us too. Now, logging into Explorer has never been easier. With Single Sign-On (SSO) you can now log in with just a few clicks using your Google or Okta + account. SSO is quick, easy, and secure. Try it now.


What you (may have) missed in Q3

Twitter lands in Explorer 

42% of global internet users have a Twitter account, and now, for the first time anywhere, ever, you can see how advertisers are reaching them. Among other things, you might be surprised to find that CPG brands lead the flock (pun intended) when it comes to paid advertising on the OG social media site, which you can learn more about in our Twitter trend report. Our new paid Twitter data also comes with a small revamp of our UI (hint: new colors) that's sure to brighten your day. 

International Facebook Launch  

As if all that wasn't enough, over the summer we announced the launch of new Facebook data in Canada, the United Kingdom, and Germany. We also released Top advertiser reports for each of these regions, helping you get a sneak peak into which advertisers are crushing Facebook advertising in 2019.

About Author
Greg Rosen

Greg Rosen has spent his career building data tools for marketers. After starting his career at JPMorgan Chase, he led the product teams for CitizenNet, the social media buying and analysis platform acquired by CondΓ© Nast in 2017. Greg holds a BA in Economics and Hispanic Studies from the University of Pennsylvania.

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