Brands, agencies, and publishers now have access to Facebook advertising data in Latin America and Europe
SANTA MONICA, Calif. – Pathmatics, the digital marketing intelligence platform, today announced the expansion of its Facebook advertising intel to include Brazil, Mexico and Spain. Global brands and marketers using Pathmatics will now have increased visibility into Facebook ad creatives, impressions, spend, and targeting in these regions.
This Pathmatics expansion includes geographic breakdowns of ad spend for Brazil, Mexico, and Spain. The data collection is powered by an opt-in mobile panel, similar to Pathmatics’ analytics methodology in other regions. Latin America (LATAM), Brazil and Mexico generate the two highest amounts of display ad spending by a wide margin (roughly 78%) in relation to other LATAM countries. The addition of Spain extends Pathmatics’ coverage over the “Big Five” countries in Europe: the UK, Italy, Spain, France and Germany. Pathmatics’ Facebook data for Mexico and Spain go back to March 2021, while data for Brazil goes back to January 2020.
“Latin America and Spain have been our most requested regions from our customers looking for data with over 50 requests in 2020. Brands have successfully used Pathmatics Explorer all over the world to gather intel on how their competitors are investing toward digital, video, display, social and mobile ads, and now those brands will have access to our industry-leading Facebook ad intelligence data for these regions.”
- Gabe Gottlieb, CEO, Pathmatics
With this announcement, Pathmatics social tracking now reports on Facebook advertising in the United States, Canada, Mexico, Brazil, the United Kingdom, Spain, France, Italy and Germany. Expanded access across Australia and New Zealand is planned for later in Q2 2021.
Top Advertisers Overview: Q1
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*Facebook Data for Spain begins 3.1.2021
William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He currently serves as chief revenue officer at marketing intelligence company Pathmatics, where he is responsible for brand growth and awareness. Previously, William built products and grew teams at DataScience.com, MarketShare and Yahoo!. He holds a BS in Business from the University of California Berkeley and an MBA from the Kellogg School of Management at Northwestern.