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Financial Services leads February 2018 in Spend and Impressions; Telecom Gains Traction

April 17 2018 by Ken Roberts

blog_banner-feb-2018-monthlyFebruary 2018 saw a shake-up in spending and impressions by category.  While Financial Services company LendingTree led in overall relative frequency of impressions across platforms, Grammarly, Inc., a writing enhancement platform, spent more across all platforms (desktop display and video, mobile display and video), with a spike in recent spending.  In addition, Telecom gained traction in impressions across platforms.

See below for a look at the rankings and to download the February Top Advertisers Report in its entirety, click here.

Telecom Rising on Social

Chances are, you came across an ad for SlingTV or Verizon in the month of February. Looking at the Telecom Category during the month of February, the majority of spend was on social advertising. The device-type accounted for 40% of the category’s digital spend, followed by desktop advertising at 35% share.

Spotlight Procter & Gamble

Considering the category, it can be assumed that brands were looking for connected, tech-forward consumers which lent to an emphasis on social advertising for many of the top advertisers.

Other top spending categories in February were Food & Drink, Retail, and Media.

 Our monthly report covers the top digital advertisers across desktop, mobile, and video.  Discover the top brands by spend and impressions across device-types and see strategy highlights:

  • Desktop Video and Desktop Display platforms are preferred by the month’s top spending brands
  • Spend leaders include LendingTree, Grammarly, Procter & Gamble, and Apple.
  • Leading by impressions are TurboTax, Procter & Gamble, Grammarly, and Apple
For all of February's top cross-channel digital ad spenders, download the free report here. To get these insights daily, check out AdRoutes, our ad intelligence platform.

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About Author
Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

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