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Pathmatics Blog

PayPal Was Once Again the Top Financial Services Advertiser in Q1 2022 - And More in Our New Report

April 28 2022 by Yuwen Huang

Digital advertisers in the fintech industry are paying up for creative spots. Pathmatics data reveals that in Q1 2022, PayPal, Starling Bank, and Lloyds Banking were the top three advertisers by ad spend. Our new State of Fintech Advertising report, available now as a free download, analyzes the top fintech trends and advertisers in the United Kingdom between Q1 2019 and Q1 2022.

In the Point-of-Sale (POS) System & Services category, PayPal’s POS ad spending increased 570 percent from less than $2 million in 2019 to $13 million in 2021. In the cryptocurrency category, Crypto.com spent the most on digital ads in the U.K., approximately $2.5 million between Q1 2021 and Q1 2022. Cryptocurrency advertisers have shifted their digital strategy from Desktop and Mobile Display to Facebook over the past few years. Bitstamp was the second largest advertiser, allocating more than $500,000 for its creatives in the same period.

The full State of Fintech Advertising in the U.K. report includes:

  • An overview of U.K. ad spending trends and the top advertisers in Fintech
  • Key trends for Point-of-Sale Systems & Services, Cryptocurrency Exchanges, and Credit & Lending advertisers
  • A breakdown of ad spend by device and ad type
  • Recent creative strategies from top Buy Now, Pay Later advertisers
  • Plus much more

Download the report in full PDF form below:

Download the Full Report


Want more insights into the Fintech category? With Pathmatics, view spend, impressions, creatives, and much more across social, video, OTT, mobile, and display. Request a demo today!

About Author
Yuwen Huang

After earning her BS in Statistics, Yuwen had 3 years of experience in marketing & purchasing strategy analysis. She then made the transition to the digital advertising industry in 2021 and has been focusing on digital ad analysis, competitors’ comparison analysis.

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