How to Calculate the ROI of an Ad Intelligence Solution

Advertising intelligence is pricey. But without it, how can you guarantee you’re maximizing your budget? The truth is, you can’t. Competitive ad intelligence provides transparency into the most effective budget allocation, by providing detailed data on the spend and impressions of you and your competitors.

So how do you calculate the potential cost savings before committing? There are four clear ways to measure the software’s ROI. Continue reading to calculate your potential ROI based on these factors.

Reporting Hours

How long do you spend pulling weekly, monthly and quarterly spend reports? How often do you compare your advertising to your competition or monitor their activity for potential shifts in strategy?

With ad intelligence, you can receive custom reports when a competitor’s spend spikes. You can also quickly pull reports on your and your competitors’ spend allocation, impressions and top ad creatives. Simply screenshot the charts for your reports, or export the data into a spreadsheet, infographic or presentation format to create your own report.

Pathmatics offers custom data export options for your reporting and analytics needs.

Allocating Spend Efficiently

Along with frequent reporting, you’re probably constantly optimizing and testing your ad strategies. How much time does it take you and your team? With competitive ad intelligence, you can see exactly what’s working and what isn’t, for you and your competitors, in nearly real-time. This means faster, more targeted and effective ad strategy optimization.

Pathmatics offers custom alerts so you can keep track of competitors’ spend and immediately react.

Strategically Maximizing Ad Spend

Now that we’ve talked about the time a competitive ad intelligence solution could save you, let’s talk about your actual budget. Without ad intelligence, do you know if you’re maximizing your budget? Can you see where your competitors are getting the most impressions, or how their strategy stacks up to yours?

With ad intelligence, you can monitor the spend techniques that work best for competitors and steal the best strategies. This means the lowest cost for the most impressions on a targeted audience. See below for some July sample data on Apple.

Site Distribution: Spend Vs. Impressions

Channel Distribution: Spend Vs. Impressions

Countering Competitors’ Ad Strategies

Overriding your competitors’ ad placements to capture their audiences and potential customers can add tremendously to your ROI. If you can capture the attention of your competitors’ typical advertising audience, that’s more money in your company’s pocket, and less in the pocket of the competition.