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Business Intelligence Software for Digital Advertising Teams

May 24 2018 by Ken Roberts


Face it: We don’t usually like change.

Even driven pros don't usually jump at the chance to learn new business intelligence software or integrate it into their work. After all, most people are way too busy with what's already on their plate. They're not actively seeking out new tools and tactics to improve their work. They're just trying to stay afloat.

That doesn’t mean they don’t want to learn. Just that they’re way too busy to adopt new tools and practices. 

We get it.

Your team may be a bunch of rockstars. But you might still need to sell them on Pathmatics, if you're thinking about buying it.

If you don't, you risk the team not using the tool at all if you do spend money on it. Nobody wants a wasted investment.

Or, you risk the team being resentful at having to learn yet another tool. That might cause headaches for you later on. 

In any case, there are ways to sell your team on Pathmatics effectively. Because Pathmatics isn't just any other competitive advertising tool. It's the number one way to make your team's lives better.

But you need to communicate that to them. Done right, they'll be on board with Pathmatics in no time. And they'll thank you for transforming their work in the process.

Here's how to sell Pathmatics to your team. 

1. “It saves us money and it saves you time.”

Good old self-interest is usually an effective way to sell your team on something. We’ve got you covered. Pathmatics is going to save your department or company money in a very direct way. Using the tool, you’re able to allocate budget far more effectively than through trial and error.

Pathmatics shows you exactly how many impressions you’re getting for current spend. It shows you how your competition is spending. And it tells you what sites people in your industry advertise on, and what kind of results they're getting. 

All that saves your department or company money. 

And it saves your team a ton of time. No more head-scratching over what data sources to use or where to find competitive intel. No more wasting hours on figuring out which campaigns work and which don’t.

Pathmatics gives your team the ability to build highly effective ad strategies. Which frees them up to spend time on what matters: 

Creating and launching winning ad campaigns. 

2. “It takes five minutes to learn.”

Put your team's mind at ease right from the start: 

This isn't some weeks-long software implementation. Pathmatics takes five minutes to learn. Maybe ten if you really want to take your time. 

Once your team has an account, they just log-in through a web browser and they're off to the races.

The whole system is highly visual, intuitive, and driven by simple clicks and searches. You don't need any coding or data manipulation expertise. You just search for advertisers and sites, click on them, and start analyzing the data. Filtering the data by timeframe or channel (desktop, mobile, video, etc.) takes just a few clicks. All data is exportable into PDF, slideshow, or spreadsheet formats.

One customer, an executive at a top global agency, says:

“It’s just like another competitive analysis tool we use, only 100 times easier to use and with more features that we love.”

3. “It makes us all look good.”

You and your team want to look better and get treated like rockstars, right?

Of course you do. You want to impress management, colleagues, other teams. You want the rewards that come with being top performers.

Nothing wrong with that. And that's a major selling point for your team:

Pathmatics will make you perform better—and it'll get management to sit up and take notice.

Pathmatics gives your team superpowers. The tool helps you recommend budget-saving and stretching strategies to management. It informs ad strategies that outperform the competition. It offers guidance on how to adjust and improve ad performance in real-time.

That all results in a nice upward chart to roll out when it's performance review time.

Don't be afraid to tell your team how good Pathmatics will make them look. They'll be able to outwit, outperform, and outmaneuver the competition. They'll be able to justify their worth. And when it comes time for raises and bonuses, here's a little secret:

Management won't be handing a check to Pathmatics. That reward goes right to you and your team. 

Because you’re not just working hard. You’re playing smart in the digital advertising game.

See for yourself how Pathmatics works here.

About Author
Ken Roberts

Ken Roberts has been immersed in marketing and technology for over a decade, merging creative strategies with the latest technology, to bring products together with the people who need them. With degrees in Engineering, Computer Science and an MBA, Ken’s background in product management, marketing, sales, analytics and technology lends to his ability to attack product challenges on multiple levels. Ken began his career developing software solutions for medical records before transitioning to marketing. Ken focused on building marketing departments and operating in-house agencies. Ken’s experience with digital platforms, internet based marketing, lead scoring and business intelligence, and reporting, as well as a keen market understanding, are a welcome addition to Pathmatics, only matched by a leadership philosophy that encourages high creativity and ownership from his team.

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