Data is like water for forward-thinking companies: it keeps them alive, allowing them to outsmart the competition and seize opportunities.
But what happens when you’re drowning in it?
Ad intelligence platforms provide tons of useful data. But many don’t offer sensible functionality to help you make sense of all the information provided by the platform.
Data that’s poorly organized, confusing or hard to analyze is virtually useless.
That’s why Pathmatics built a Custom Alerts feature into its platform. This feature makes it possible to receive alerts about activity from specific advertisers, websites and ad networks in real-time. This makes it much more intuitive to parse through our data on 64,000 advertisers, 27,000 publishers, 700+ ad services and 32 million creatives.
This post breaks down how Custom Alerts make your data more accessible and useful.
What Are Pathmatics Custom Alerts?
Custom alerts will email you on a predetermined frequency whenever a major action occurs for any advertiser, website or ad network that you specify. For any advertiser, website or ad network, you’ll receive alerts if any of the following actions occurs:
- Impression spikes
- New creatives launched
- New direct advertisers
- New significant advertisers (advertisers who rise significantly in spend rank)
Ad Networks, DSPs, SSPs, Services
- Impression spikes
These alerts show you what advertisers, websites and networks are doing in real-time, which makes it much easier to react quickly.
For instance, if you’re in a war with a competitor for impression share and see a huge spike in their spend, you’ll be immediately armed to respond. (Custom Alerts have saved more than one advertising professional a dressing down from executives angry they got beat by the competition.)
Depending on your preferences, you can get alerts daily, on weekdays, weekly, monthly or not at all. If you choose to forego the alerts, you will still receive these custom reports when you log into your Pathmatics dashboard. And setting up Custom Alerts is a straightforward process.
How to Set Up Pathmatics Custom Alerts
First, you’ll want to log into your Pathmatics account. If you don’t have one, but want to see Custom Alerts in action, take a free demo here.
Otherwise, keep reading.
When you log in, you’ll see your dashboard. This may be empty, like in the screenshot below, if you have not started following any advertisers, websites or networks.
In the top search bar, type the name of the advertiser, website or network you’d like to receive alerts about. Click on your desired result once the form populates.
In the example below, insurance company Progressive has been selected as an advertiser we’d like to get Custom Alerts for—and Pathmatics has taken us to the advertiser’s profile.
From there, just click the “Follow” button and the advertiser (or website or network) will be added to your dashboard.
Now, you’ll see Progressive on your main dashboard, along with the impressions and events that have occurred over the last 30 days. By clicking on “Show” next to any “New Creatives” event, you can also see the new ads Progressive launched on the date of the alert.
You can then repeat this process to follow as many other advertisers, websites and networks as you want—including your own.
You’ll notice that in the screenshot above, there’s a small downward pointing arrow in the right corner of Progressive’s profile. Click on it and select “Unfollow” to remove any advertiser, website or network from your alerts.
Now, there’s only one thing left to do: set your alert frequency.
To do that, click on “My Account” in the top right nav bar.
You’ll be taken to your account settings, which should default to the “Email Preferences” window (pictured below).
Here, just click on your preferred email schedule, then click out of the window.
It’s that easy to monitor your brand, your competitors and your industry using Pathmatics Custom Alerts.
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