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Pathmatics Blog
Ad Intelligence 101 |


Display Ad Preview Tools: How to Use the Pathmatics AdMocker

October 04 2017 by Jordan Kramer

Wouldn’t it be nice to know what a new ad would look like once live, or how a tried-and-true ad would look to a new audience on a new target site? Well, you can. And you can also export an image of exactly how this would look to show to your co-workers and managers.

We’ll take you through Pathmatics’ AdMocker marketing intelligence tool step-by-step so you can get a better understanding of how your ads will display once launched. This display ad preview tool shows you a mock up of any creative on almost any site you can think of. You can never be too prepared when a budget is on the line.

Step One: Select a Website

Before you access the AdMocker, you’ll want to determine a website for your ad placement. There may be a more effective site you’ve never thought to advertise on directly. 

To choose the best site for your ad placement, take a look at where you and your competitors are advertising directly and compare performance. You can do this under Pathmatics’ Advertiser Comparison tool. For example, if you’re Verizon, wouldn’t you be curious to see whether Samsung, the largest spender in July, had a different direct site strategy? The Advertiser Comparison tool can show you that, if you have a Pathmatics account. (If you don’t have an account, not to worry. Skip right on to step two!)


Step Two: Insert Your Target Site’s URL into AdMocker


In Verizon’s case, the brand might want to see how their ads would appear on Gizmodo.com, a top Samsung site. All you have to do is input the full URL, and you’ll be taken to the next step.

Step Three: Select An Ad


Do you want to see what an advertisement you’re currently running, or one that your brand has run in the past, would look like on this site? Or do you have a new ad queued up? You have options to either upload an image, or use an old creative.


If your brand is already within Pathmatics’ database, you can start typing your company name into the database search tool, and the screen will pull up options for you to choose from on the spot. No need to upload a new creative. If you choose to upload a new ad down the line, the tool offers this option in the next step, as well.

Step Four: Drag and Drop Your Ad


If you selected the option to pull from Pathmatics’ database, the tool will display ad options below a mockup of the target site. All you have to do is drag and drop your ad of choice from the bottom portion of the screen into the image of the target site at the top. You’ll also notice in the image above that you are still able to upload an ad on the left-hand side next to the pre-populated ads.


Once you drag an ad over to the site’s screen, you can move your creative to different parts of the screen to test placement options.

Step Five: Adjust and Export


If you’re having second thoughts about your target URL or chosen ad, the top menu bar gives you options to clear your ad or change the URL. But let’s say you’re happy with what you’ve created and you want to save it, or add it to a portfolio. 

Just hit the export button in the top right corner and choose the format you’d like your ad and target site to download as. That’s it.


Your download will display the entire mock-up. It’s really that easy.


Interested in what your ads might look like on a new target site, or want to see how a new ad would look when pushed live? Try out the AdMocker to find out.

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About Author
Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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