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July's Top Digital Advertisers

August 29 2015

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July - the month of summer vacations, holidays, sunshine and... credit cards, beer & Skittles?  According to our top digital advertiser rankings for the month, the Financial Services category dominated again across both display and mobile while Food & Drink kept the top video category spot.  

Read on for purchase channel insights and highlights from the top advertisers for July and be sure to download the top 10 advertisers across desktop, mobile, and video here.


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JULY'S TOP DIGITAL ADVERTISERS: HIGHLIGHTS

1.  Wm. Wrigley Jr. Company - Upping Video Presence 

Chances are, you've probably seen a recent video ad for Skittles - 'Skittles Pox' anyone?  During the month of July, the candy & mint company upped their video advertising presence across sites such as aol.com, stack.com, and youtube.com.  74% of all of the Wrigley Company's video impressions were purchased direct from publishers with Skittles being the #1 sub-brand advertised.

2.  Financial Services - Half of All Desktop Impressions Purchased Direct

Financial Services continues to be the top advertising category for desktop and mobile.  50% of all desktop ad impressions from the Financial Services category were purchased direct from publisher, with ad networks being the next most popular purchase channel at 28%.  Yahoo.com was the top site with 81% off impressions purchased directly.

3. Mobile - Top Ranking Advertiser Purchased 97% of Impressions Through Exchange

Overall, 44% of all mobile web impressions were purchased direct and 42% were purchased via an ad network.  Only 6% of impressions were purchased through an exchange, however the top mobile advertiser for the month of July went almost entirely through an exchange with the other 3% of their impressions going direct.

**All trademarks & copyrights property of their respective owners.

july_Top_Dig_Advertisers_DownloadJULY'S TOP DIGITAL ADVERTISERS

Highlights:

  • See the top digital advertisers across desktop, mobile, and video.
  • Top direct advertisers included - see which brands are purchasing impressions direct from publishers.
  • Find out the top advertising categories across devices.

Free Download


 

About Author

Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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