We recently hosted the LA AdTech community for a mixer and panel discussion on the topics of fake news, consolidation, competition, and fraud in the digital advertising ecosystem. Since the event, the news has become even more saturated with issues attributed to digital transparency as brands continue to pullback on YouTube. On Breitbart alone, the site counted 25 of the top 50 consumer brand advertisers as clients from January to February of 2016. In 2017, that number dropped to 4 out of the top 50. Brands are now, more than ever, concerned with brand safety and understanding where their content and creatives are appearing online.
Whether you’re on the buy side or the sell side of the spectrum, or a data company like us in between, the current issue of transparency affects everyone involved. Pathmatics CEO Gabe Gottlieb moderated a panel of industry experts from different sides of the digital ecosystem to discuss how these topics are impacting them.
- Ben Plomion, CMO at GumGum
- Nick Lynch, VP of Digital at Icon Media Direct
- Matt Arkin, VP West at VideoAmp
Read on for clips and highlights from the discussion.
Fake News and Brand Concerns
Consolidation and Competition
Transparency In the Industry
"Transparency is a big thing. And when you pull reports and you see strange sites, it’s almost a gotcha moment with a CMO of 'Why are you buying that?' Transparency is by far one of our biggest selling points." Nick Lynch, Icon Media Direct
Reaching Millennials Is Tough For Everyone
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An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.