Growing up 45 minutes from the Kelloggs Headquarters in Battle Creek, Michigan, you could say I ate a lot of cereal growing up. I’m not the only one. Cereal sales finished 2015 at $8.75B. While this number is declining approximately 3% per year, Kellogg’s and General Mills are celebrating today’s National Cereal Day with shares up more than 4%.
We took a look at the top cereal brand for each of the two breakfast giants, Kellogg Frosted Flakes vs. General Mills Cheerios, and how their digital advertising plans stack up against each other. Using our Advertiser Comparison Tool, we are able to compare advertisers’ digital strategy across channels including number of unique creatives released, impression volume, purchase channel breakdown and top sites. Here’s how America’s favorite cereal brands fared.
Which cereal is your favorite, and have you been targeted by any of their ads?
An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.