Growing up 45 minutes from the Kelloggs Headquarters in Battle Creek, Michigan, you could say I ate a lot of cereal growing up. I’m not the only one. Cereal sales finished 2015 at $8.75B. While this number is declining approximately 3% per year, Kellogg’s and General Mills are celebrating today’s National Cereal Day with shares up more than 4%.
We took a look at the top cereal brand for each of the two breakfast giants, Kellogg Frosted Flakes vs. General Mills Cheerios, and how their digital advertising plans stack up against each other. Using our Advertiser Comparison Tool, we are able to compare advertisers’ digital strategy across channels including number of unique creatives released, impression volume, purchase channel breakdown and top sites. Here’s how America’s favorite cereal brands fared.
Which cereal is your favorite, and have you been targeted by any of their ads?