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[WATCH] OTT Update - Hulu, Paramount+, PlutoTV, Peacock, & Tubi, OH MY!

April 01 2022 by Matthew Bozin

WIth our newest channel, OTT, we've made some magical updates! Check out the video below to find out. 

 

The Breakout

OTT streaming services have already accounted for over $2.8B in spend and more than 1.9B impressions since the beginning of the year. But we're always improving!

We've expanded our OTT panel to include data directly from viewers on Connected TV (CTV) devices, offering more granular OTT insights – including the ability to view spend and impression estimates from five popular streaming services! 

  • Hulu, Pluto TV, Tubi, Peacock, and Paramount+ are now available as individual OTT publishers on Explorer
  • Data from all other streaming services will continue to show in “Other OTT Streaming Services”
  • Data for the individual streaming services listed above goes back to October 1, 2021

If you'd like to learn more , be sure to click the "Request a demo" button at the end of the video. Or, just CLICK HERE! But we promise, it'll be more satisfying to click after watching the video. 

 

About Author
Matthew Bozin

After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.

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