We are excited to announce two new product features in Pathmatics AdRoutes: page skins and mobile video tracking. Spend and impression insights for these two new ad types allow for even greater transparency in the digital ecosystem. Now it’s even easier to spy on an advertisers complete takeover campaign, with real-timed data on all of the pieces. See below for an overview of page skins and mobile video tracking.
Page skins - also known as wallpaper ads, background ads, and skins - are high value desktop placements that run on several top publishers like IMDB and Fandango. The level of exposure a brand is able to reach via a multi-targeted homepage takeover, is extremely valuable, and also costly.
For three days, a page skin creative for the movie, The Comedian, on IMDB racked up an investment of over $1.6M. In addition, the film purchased several other placements on the publisher’s homepage, making page skins the last piece of the puzzle for our customers to see a brand’s spend for an entire takeover campaign. Find page skin creatives easily in the Top Creatives Overview of our platform, denoted with “Page Skins.”
Video insights for mobile and tablet, tracking YouTube web, are also available now in Pathmatics AdRoutes. Mobile devices account for more than half of the views on YouTube, demonstrating this crucial piece of the advertising pie you need to be in charge of your campaigns. Sharpen your planning with a clearer picture of any advertiser’s full video advertising strategy on the largest online publisher’s site.
Is your competitor running page skins? How much is your competitor spending across all digital? Now you have the answers at your fingertips. To see this data for your competitor, and see all of what Pathmatics AdRoutes has to offer, click here to schedule a free demo.
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