Winmo Users Gain Ad Insights With Pathmatics Partnership

May 23, 2017 10:00:00 AM

Pathmatics Winmo Blog Post Headers-512869-edited.pngPathmatics recently teamed up with Winmo, a product of List Partners Inc., to integrate digital advertising insights into their award-winning sales intelligence platform.
 

Now, Winmo users can seamlessly view a set of creative, buying, and site data without leaving a profile page.  The integration gives sellers a snapshot of a prospect’s latest ads, where they’ve run, and how many impressions were seen a 30-day window.

Pathmatics in Winmo

Select Desktop Display insights from Pathmatics available in Winmo include:
-Top Display Creatives
-Top Sites
-Percentage of Impressions Purchased Programmatically vs. Direct
-Daily Impression Averages and Sites Per Day
 

Data within Winmo will span the most recent thirty-days. Complete Pathmatics’ data is only available through our advertising intelligence platform powered by proprietary technology, which tracks display, mobile, video, and content placements. 

“Both Pathmatics and Winmo strive to bring greater transparency and actionable intelligence to ad sellers and buyers,” said Gabe Gottlieb, Co-Founder & CEO, Pathmatics Inc. "Having Pathmatics data live, real-time in the Winmo product is a clear win for sellers looking for a competitive edge.”

“Nothing is more impressive than a sales professional who’s done their homework, and Winmo is making that easier and easier to do, now with digital display intelligence from Pathmatics,” said Dave Thomson, Chief Revenue Officer of Winmo’s parent company, List Partners Inc. 

About Winmo:

Business development teams use Winmo to reach the right prospects at the right accounts at the right time. Its up-to-date advertiser and agency profiles track decision-makers who control over $100 Billion in annual ad expenditures. In addition to being the first place that sellers turn for advertiser-agency relationships and contact information, Winmo predicts opportunities on the horizon, tracking subtle shifts to keep agencies, publishers and adtech firms ahead of their competition. With verified sales intelligence, real-time change alerts and forecasted opportunities at their fingertips, Winmo users can operate more strategically, and engage prospects at the earliest stage of opportunity. Interested in trying Winmo? Visit www.winmo.com/request-trial.


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Topics: Announcements

Jordan Kramer

Written by Jordan Kramer

An out-of-the-box thinker with a love for disruptive ideas, Jordan's background spans PR and events for the wedding & hospitality industry in Los Angeles and Scottsdale and also launching one of America's most unique food trucks. She jumped from the food start-up scene to the tech start-up scene in 2013 to join one of the most unique companies in ad tech. Jordan is a graduate of the University of California, Santa Barbara with a Bachelor of Arts in Communication.

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