Introducing deeper taxonomy and categories for CPG, and some magical UI updates for easier navigation!
As part of our larger, multiphase project to reshape our data classification, todays launch includes new, deeper categories, in the CPG vertical, from Food & Beverage to Personal Care to Household Items to...well, you get the point.
Ultimately, this project will offer Explorer users a more intuitive way to view digital advertising data in our platform. With these deeper categories, we've made it easier to research top spenders in specific subcategories, and see how brands' spending, creative, and flighting strategies break down across products and verticals.
What's New Today?
Along with the new taxonomy, we've also added new updates to Explorer, merging the 'Top Advertisers & Categories' choice in the 'My Tools' dropdown menu, allowing you to view the top spenders and larger category trends, while our new omnibox now allows for searches by brand, site, category or service.
We've also added a category navigation tree and search function, to easily find insights, as well as the ability to search by spend or alphabetical order.
And our new 'breadcrumbs' feature lets you quickly go back to any sub-category branch in your search chain with one click.
And finally, once you choose an advertiser, the UI recognizes and displays exactly where, in the brand tree, it resides, as well as offering a clickable link to competitive advertisers in your chosen subcategory.
As part of our ongoing commitment to serving you the most reliable insights at your fingertips, we can't wait for our customers to give these new updates a test drive! And, as we roll out more of our transformed taxonomy in phases, we'll keep you updated as we reach new milestones. Explorer customers can learn more about this ongoing project in our knowledge base. Not a customer but wishing you were? Set up a chat with our team to these changes in action.
After earning his BS in Communications, Matt cut his teeth in the entertainment industry, spending fifteen years writing everything from feature screenplays for A-List directors, to celebrity bios for some of Hollywood’s top actors. That creative drive made it an easy transition to Marketing, bringing his eye for storytelling to the digital advertising ecosystem.