What percentage of your cross-channel media plan includes programmatic? Do the myths of programmatic buying, such as "subpar" quality, influence your planning? Last week, Pathmatics CEO Gabe Gottlieb spoke at MediaPost’s OMMA Conference in Los Angeles on the relationship between programmatic quantity and quality. Dispelling many of the current myths that programmatic placements are cheap, poor quality and not worth the investment; see how programmatic is on the rise - both up the page and in total spend and impressions across channels.
Check out the full presentation below and download the slides here.
MediaPost's OMMA LA Conference
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Get the slides
Download the slides from Pathmatics CEO Gabe Gottlieb's presentation at MediaPost's OMMA Conference.