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As we Tweet and ‘gram our way into another year, social advertising remains a top focus for brands. In fact, top advertisers across verticals spending an average of 60-70% of digital budgets on social channels.
But after a year fraught with a pandemic, a presidential election, and continued conversations of racial and social injustice, advertisers have been faced with a choice to join the conversation, or stay silent.
What we found in many cases was a continuation of the 2020 trend to speak out—either with new creatives addressing current events and national sentiments, or with silence, in the form of paused campaigns and shifting budgets as a form of protest and solidarity.
2020 look back: Top advertisers on Facebook, Twitter, IG, by spend
In our Q1 2021 social report, we use historical trend data from Pathmatics Explorer to unearth the strategies of the top 10 advertisers across Facebook, Instagram, and Twitter, including the key creative, messaging, and flighting trends that brought these brands to the top. Download our Social Ad Report now, hot off the press, for these insights and more.
With over a decade of experience across digital marketing, content, creative, and PR, Sarah is a creative and dynamic thinker who loves to delight clients with unique and relatable content. Sarah graduated from UC Berkeley with a BA in Sociology.
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