All Paths Lead to Mobile
Mintel consumer surveys show steady year-over-year growth of credit card applications being offered via digital channels. Surveys also show an increase in consumer use of mobile devices to complete credit card applications.
This shows mobile growing not just at “top-of-funnel” but also at “bottom-of-funnel” for final conversion. Digital mobile is increasingly the channel that consumers are choosing to engage with their financial service providers.
Financial Services Lagging
Pathmatics’ data shows that compared to other categories, Financial Services customer acquisition via digital ad spend is concentrated on desktop, not mobile. The category is also behind with their social ad spend, demonstrating many growth opportunities for Financial Services brands to diversify their digital strategies.
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See how leading Financial Services brands are:
- Experimenting with digital media & channels
- Removing friction for prospects and customers
- Reducing costs to increase shareholder value
- Going omnichannel with integrated campaigns